Radio, if you give up this opportunity to ESPN, the loss will most certainly be yours.
ESPN is set to launch the first of a possible series of online sites that will advance into local markets and take advantage of opportunities presented by the failing newspaper industry. ESPNChicago.com, scheduled to go live in April, will feature local sports coverage including a daily, Chicago-focused version of the network's signature "Sportscenter." MillerCoors has joined the game as the site's first sponsor.
Who's the "local media company," you or ESPN?
It's a race. Are you running?
Right now, ESPNChicago.com links to a radio station. But what will it link to in April?