Early results for ABC’s iTunes experiment
From today’s news – ABC calls Apple deal a big success:
Disney CFO Tom Staggs addressed a Credit Suisse First Boston conference Wednesday. Regarding concerns that on-demand, commercial-free viewing would cannibalize the TV audience, Staggs told the trade publication Media Week that there has been no indication of audience loss and that some ratings have actually gone up.
If you give your content away for free online you’ll get more folks interested in your content in all of its distribution windows.