Do you take listeners “backstage?”
It constantly amazes me how rarely we “lift the curtain” and take listeners backstage.
There are so many ways to do this, from literally inviting fans to tour the station to launching online-only initiatives designed to give listeners a feel for what happens between the morning show bits.
Here is an example of how HBO’s Six Feet Under does this so successfully – they actually take you inside a production meeting. Thanks to Creating Customer Evangelists for the link.
Don’t you have music meetings, Radio? Don’t you have Morning Show meetings? Don’t you have writing sessions? Aren’t these the kinds of things that could build relationships with your audience? Does anyone out there KNOW these things exist?
Do you care? Because your listeners probably do.
Get with the program, Radio.