It constantly amazes me how rarely we “lift the curtain” and take listeners backstage.
There are so many ways to do this, from literally inviting fans to tour the station to launching online-only initiatives designed to give listeners a feel for what happens between the morning show bits.
Don’t you have music meetings, Radio? Don’t you have Morning Show meetings? Don’t you have writing sessions? Aren’t these the kinds of things that could build relationships with your audience? Does anyone out there KNOW these things exist?
Do you care? Because your listeners probably do.
Get with the program, Radio.