top of page

Do Positioning Statements Kill?

Another outstanding post from Tom Asacker….

This time on the dubious value of platitudes…er…positioning statements.

Tom sums up: “Let’s stop spending hard earned money trying to brainwash people with pithy prose, and let’s start creating the future: those great products and experiences, which will light up the darkness of people’s lives.”

1 view0 comments

Recent Posts

See All
bottom of page