Multicasting: HD Radio’s ‘Killer App’ – That’s the message iBiquity President/CEO Bob Struble gave to Kagan Seminar attendees, saying HD Radio is good early on. If you believe what is driving people to I-Pod is content, then you’ll be able to get back audience with multicasting.
I don’t think there is any connection between what drives iPod fans and what will, theoretically, drive HD radio fans. Choosing my own list of custom-programmed songs and having the opportunity to sample twice as many radio stations as before is not the same thing – not even close. YOUR variety will never be as on-the-mark as MINE.
The credibility of HD radio to the radio industry and to Wall Street will depend on the credibility of those arguments used to support it.