Content is not Technology

“Media companies are not about technology.”

That’s from Michael Wolf, the president and chief operating office of MTV Networks. Mr. Wolf is a very smart man (I have read one of his books), and this article spells out why content and technology, despite their overlap, are two very different things.

It’s something to keep in mind as we charge down the HD radio path. “Choice” is vague. “Oprah” is specific.

Even if it’s just “Oprah’s friends.”

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