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Coming Next Week…

…a new Mercury Podcast.

This one a Q&A with marketing guru Tom Asacker.

He’s the author of Sandbox Wisdom and the new A Clear Eye for Branding.

I’ll be talking with Tom about the new book and, more to the point, about the best ways to brand your radio station. The interview is in the can and it’s really good. It’s the kind of thing you’ll want to listen to over and over again.

It’s tough to hear that a lot of what you take for granted is wrong. See if you don’t feel that way when you hear what Tom has to say about your branding.

Next week…right here.

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