Either "Radio is screwed" or "Radio's opportunity is HUGE!"
Which side of the attitudinal coin are you on? Because one side will survive and thrive after the shakeout, and the other will not.
I don't know about you, but I want to be on the side that sees huge opportunity, because it's quite real.
Early this week I was honored to be a featured speaker at the Gospel Music Association convention in Nashville.
This is the underground video of the event (excuse the soft lighting and internal camera mic), but it's the full 45 minute presentation, and it includes nine simple but strong themes about what radio needs to do to realize its future.
Packed inside are audio excerpts from several of the interviews featured in my new book along with a few piping fresh interviews too new for the book – two of which have yet to be posted even here.
So watch this video, I urge you.
Radio's future is the one we make – or the one we settle for.
The choice is yours.
It's worth noting that making this transition happen is exactly what my new company is designed to do.