20% of the U.S. listens to music on an iPod or mp3 player

The question:

“Do you listen to music on an iPod or mp3 player?”

20% of 18+ said “yes.”

44% among 18-24’s. One-third of 25-34’s. 18% of 35-49’s.

Especially upper income households.

When one out of five of everyone you know is listening to music on a portable device packed with hundreds or thousands of songs, commercial-free, what can your station bring them that they can’t self-program better?

Again, thanks to American Media Services for sharing the study with me.