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10 great tips on distinguishing your station from the competition

Here are ten tips from author and branding diva Karen Post:

1. Have a distinct name and graphic identity.

2. Take something ordinary and make it a unique product offering.

3. Pick a passion.

4. Go against the grain. Turn a tradition on its head and create a strong point of difference.

5. Connect to a psycho niche.

7. Leverage something from your history.

8. Combine things are not usually combined.

9. Make ingredients important.

10. Tap a new sense.

Read the whole article here.

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