Here are ten tips from author and branding diva Karen Post:
1. Have a distinct name and graphic identity.
2. Take something ordinary and make it a unique product offering.
3. Pick a passion.
4. Go against the grain. Turn a tradition on its head and create a strong point of difference.
5. Connect to a psycho niche.
7. Leverage something from your history.
8. Combine things are not usually combined.
9. Make ingredients important.
10. Tap a new sense.
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