09/19

Radio’s Streaming Effort May Be Screwed – Part 2

Yesterday I published a piece that argued two things: First, the decline in streaming for broadcast radio stations is real - it's a trend, not a blip. Second, that decline has consequences not only for your streaming strategy but also for the strategy of spreading your radio brands across every new platform under the sun ("Alexa, I mean you!"). So what do you do? Here's what I think you have to do. And not just you, but everyone who comes at digital from a place that has not, until recently, been digital: You have to start over. Imagine the consumer at the center of the content … [Read more...]

09/18

Radio’s Streaming Effort May Be Screwed – Part 1

It’s one of the most disturbing results from the recent Triton streaming audio trends report, and most broadcasters are looking the other way. This is the picture I’m talking about: The charts show year-over-year streaming listening growth for pureplays (e.g., Spotify, Pandora, etc.) and for broadcasters. And it clearly shows two things: Pureplay listening is rising rapidly – it’s up more than 16% overall year-over year; meanwhile streaming listening to broadcast brands – the very same radio stations that almost everyone listens to for at least some time in an average week – is … [Read more...]

09/16

Media Unplugged: Amazon is Promising the NFL what Nobody Else Can

Amazon is promising the NFL what nobody else can. And... Apple wants James Bond. Plus, rants and raves about a terrific new promotional app from TV's The Walking Dead for Mountain Dew, the myth that the radio industry needs less regulation, and the strange phenomenon of "free range trees." . It’s episode 71 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to Media … [Read more...]

09/07

Media Unplugged: Where is the Business of Podcasting Headed?

Where is the business of podcasting headed? And... Marijuana entertainment value gets high. Plus, rants and raves about Gwyneth Paltrow's GOOP, newspaper brands highlighting their importance with blank pages, and Stephen King's IT. It’s episode 70 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to Media Unplugged at iTunes. Or do the same at Stitcher. Or … [Read more...]

09/06

Here’s How Your Radio Company Can Make Some Money This October

Every broadcaster is on the hunt for non-traditional revenue, right? Everyone wants to leverage their amazing audience attention and focus that attention on money-making opportunities that go beyond spots. Well, here's a groundbreaking opportunity for you to do just that. October. It's the season of Halloween. It's also the season where local haunted attractions and Halloween stores want to spend money on radio. If you're located in proximity to the big parks, then it's a big time for Disney and Universal Studios Theme Park, too. All are decked out for Halloween and they have money to … [Read more...]

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