10/22

Inside JAWS Nominated for iHeartRadio Podcast Award

Today iHeartRadio announced their first-ever podcast awards to take place before a live audience in LA next January. And I'm proud to announce that our series - Inside JAWS - has been nominated! Hooray, team! What a pleasure and an honor to be on such a short list of great series! The way the winner is chosen is via social media prowess, so I would be grateful if you enjoyed the series enough to vote for it here. That said, the honor is really in the nomination as far as I'm concerned, so thanks to my irreplaceable and hugely talented sound design collaborator Jeff Schmidt who … [Read more...]

09/20

Pandora’s Future in Your Car

Today Radio Ink reported that Pandora is being dropped from Toyota's dash display. The report was based on an email sent to Toyota Entune users by the carmaker. Is this dire for Pandora? Should radio be celebrating? No. And no. I own a late model Toyota and I received that email. First, anyone who is forced to suffer Toyota's miserable Entune entertainment system knows it's easily the worst thing about their Toyota which, fortunately, can be easily circumvented by accessing the content of your choice directly though your mobile phone. Toyota's system is clunky and … [Read more...]

08/12

Media Unplugged: How to Blow Up Podcasting

How to blow up podcasting. And... 9 ways to innovate journalism - and media - online. Plus, rants and raves about Oscar's new "Popular Film" category, the niche luxury brand of (wait for it) dental floss, and how 3 minutes of a podcast can generate tons of publicity for all the wrong reasons. It’s episode 86 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to Media … [Read more...]

07/22

See You at Podcast Movement This Week!

I'm very pleased to be presenting at Podcast Movement this week, and I hope you'll come! I'm part of the Broadcasters meet Podcasters track, produced by Jacobs Media. I'm going to talk about all the stuff I've learned on the way to a hit podcast. Stuff you need to know. There will be some cool insights and some audio from our two latest projects, Inside JAWS and the forthcoming POPS about the life of Louis Armstrong and starring actor Reno Wilson. Here's a peek at a TV segment I did this past week on LA's KTLA for Inside JAWS: Inside JAWS has gotten a ton of positive media … [Read more...]

07/12

Media Unplugged: Disney’s Mistakes are Costing Star Wars

Disney's mistakes are costing Star Wars. And... Facebook is losing its cool among teens. Plus, rants and raves about what's wrong with online reviews, the Onion's desperate attacks on Facebook as their traffic sinks, and more It’s episode 85 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to Media Unplugged at Apple Podcasts. Or do the same at Stitcher. Or … [Read more...]

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