03/28

Lessons for Radio from the Roseanne Revival

Well the ratings are in, and the revival of the classic sitcom Roseanne is a huge hit: The first two episodes of Roseanne, a full hour at the top of the ABC lineup, won the night by both adults 18-49 and total viewers. The show averaged a 5.1 rating in the key demo and 18.1 million viewers, rising from the first half hour to the next. The first number alone is enough to make Roseanne the highest-rated regularly scheduled scripted show of the last few seasons, since Empire at its peak, as well as the highest-rated sitcom broadcast in over three years. Those are big numbers, folks. And they … [Read more...]

03/22

2 Minutes of Spots Per Hour – Radio’s Future?

By now you're probably familiar with the recently announced initiative from FOX that will reduce commercial content to just two minutes per hour by 2020. This comes as audiences are spending less time on network TV and more time on OTT (over the top) platforms like Amazon and Netflix. While in some cases younger demographics have opted away from traditional TV altogether, the greatest problem is the reduced time spent viewing on traditional TV, particularly among younger demographics. This is a problem that TV and radio tend to share for some of the same reasons (more choices, more … [Read more...]

03/11

Media Unplugged: Creating Your Own Podcast: A Big Waste of Time?

Creating your own podcast: A big waste of time? And... NBC/Universal cuts primetime ads by 20% - should you? Plus, rants and raves about Tuxe - the fashion company that has turned its products into services - and Ring's impressive acquisition by Amazon after being rejected by the Shark Tank crew. It’s episode 80 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to … [Read more...]

02/26

Is This News/Talk Radio For A New Generation?

What happens when the future of News/Talk radio is not on the radio? #AM2DM happens. Good morning, Twitter! Today is the ONE HUNDREDTH #AM2DM and we're celebrating with @NeNeLeakes. Bloop! https://t.co/lpjH3pLHQc — AM to DM by BuzzFeed News (@AM2DM) February 26, 2018 It's not new. The show, a production of Buzzfeed News and found on a Twitter feed near you, just celebrated its 100th episode. It claims a total of more than 1 million views per episode, according to Buzzfeed. Personally, I think there's some serious number-fudging going on there. Who knows, for example, how many of … [Read more...]

02/20

Can Analog Media Companies Drive Digital Revenue?

There isn't a broadcasting company that doesn't hope that answer is "yes," and guess what: "Yes" is right. A recent New York Times piece outlines exactly how successful this can be - in television: Nielsen ratings, which measure the number of viewers who tune in for shows at the time of their broadcasts, are down for the networks yet again - 10 percent this season. NBC has responded by learning to make money from viewers who stream its programs - and now it is learning how to put a number on it. The key is gathering statistics from services like NBC.com, the NBC app, video on demand and … [Read more...]

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