06/21

Media Unplugged: Are Smartphones Killing Websites?

Are smartphones killing websites? And... Facebook is losing its cool among teens. Plus, rants and raves about IHOP (or is it IHOB?), the "Truth Initiative," and more. It’s episode 84 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to Media Unplugged at iTunes. Or do the same at Stitcher. Or Google Play. Or wherever you listen to podcasts. And if you … [Read more...]

06/13

Introducing Inside JAWS

You're gonna need a bigger set of earbuds. I'm proud to announce the introduction of my latest collaboration with the peerless audio genius Jeff Schmidt. It's the story about a classic movie and its inspirations. A tale of a modest thriller that became an ordeal and then a disaster and then a phenomenon and then a classic. A story of one man, a fresh-faced, inexperienced director who nearly wrecked his promising career and became the most important filmmaker of our era. This is Inside JAWS, a new audio experience. Watch this marvelous video trailer: You can subscribe and listen … [Read more...]

06/05

Podcast Listeners are Too Smart

Well, not "too smart" per se, but too well educated. And not "too well educated" per se, but so educated they are out of step with the rest of America, or as I like to call them/us: Regular people. Here's the colorful proof, based on Census data and Edison Research data: Yep. 41% of Americans are graced with a High School education or less. Only 12% have Graduate degrees. Compare that to the regular Podcast listener. Only 15% H.S. or less. 30% have Graduate degrees - almost 60% Bachelors Degrees or above. DOUBLE that of typical America. Now these numbers are not perfectly … [Read more...]

05/17

Media Unplugged: Do Influencers Really Influence Anything?

Do influencers really influence anything? And... Adidas unfriends Facebook. Maybe your brand should, too. Plus, rants and raves about the Earth-shattering consequences of Best Buy's new logo, a newspaper's wet-look ad that looks too real, and Google's new AI that's almost too human. It’s episode 83 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to Media Unplugged … [Read more...]

05/01

Dear FCC: What is Radio in 2018?

So the FCC is contemplating the relaxation of radio ownership rules. Some broadcasters want to own more stations under one roof in order to compete with more platforms attacking radio from the fringes. Central to this issue is what radio "is" now. In order to regulate something you need to know what it is and what it isn't, right? Here's a fact: Radio is not an industry of towers. It's an industry of content and listeners and advertisers. Spotify, Pandora, and podcast platforms all want to carve out a piece of the radio industry revenue pie for themselves. It's all audio. It's all … [Read more...]

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