Here’s How Radio Gets MORE Important In Cars
I have written extensively about the challenges radio will have in cars with a dashboard which is built to sync with Apple Carplay and...
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mramsey1
Nov 30, 2015
Forget about Share-of-Ear
“Share-of-ear.” It’s a mantra among broadcasters nowadays. And I’m going to explain why you should forget about it. You know what it...
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mramsey1
Oct 17, 2014
The Future of Radio – According to Teens
A recent Piper Jaffray report focused on the behaviors of teenagers and the consequence of trends in those behaviors. One of the...
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mramsey1
Sep 24, 2013
What’s REALLY Happening To Radio Listening? Read This…
In order to rally and fight a problem, we must begin by recognizing its existence. The realities of changing consumer usage have...
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mramsey1
May 27, 2011
How to Get More Listening Occasions
“We need more occasions.” That’s the kind of radio industry jargon that we can thank PPM for. Where once all of our focus was (quite...
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mramsey1
Jan 19, 2011
What Listeners Really Want
Broadcasters are increasingly aware that – even in a PPM-rated world – it’s not enough to cling to listening occasions like they’re life...
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