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MARK RAMSEY MEDIA

Is NextRadio Growing…or Sinking?

Mar 19, 2014

Is NextRadio Growing…or Sinking?

From Radio Ink: The latest statistics from Emmis regarding NextRadio show the popularity in the app is still on the rise. NextRadio allows listeners to access their favorite radio station on select Sprint phones without using data. In addition to the NextRadio app being downloaded over 240,000 times, listeners have tuned to nearly nearly 8,000 radio stations racking up over 190,000 hours of listening through the app since it was launched. In January and February of 2014, the

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Here’s what IHeartRadio and TuneIn are Missing

Dec 5, 2012

Here’s what IHeartRadio and TuneIn are Missing

Lots of blood, sweat, tears, and treasure have gone into making radio’s alternatives to Pandora et. al., yet I think both IHeartRadio and TuneIn are missing perhaps their greatest opportunity. And it’s staring them in the face. To be sure, these are terrific apps – as good as anything out there. So what are they missing and why does it matter? Let’s step back. If you’re going to provide an experience rooted in the radio stations listeners already know and love, then you shou

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What if Listeners Don’t Want to “Engage” with your Radio Brands?

Aug 20, 2012

What if Listeners Don’t Want to “Engage” with your Radio Brands?

There’s this assumption in digital-land that everybody wants to “engage.” That “engagement” is the ultimate goal of all digital activities. So then why is there so little “engagement” with most radio brands online? Is it because radio brands are poorly represented on digital platforms? Or is it because most (but certainly not all) listeners use radio not because it occupies their every moment of conscious thought, but precisely because it doesn’t? The answer is certainly “b

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Why Doesn’t Radio use “Add to Calendar”?

Jul 30, 2012

Why Doesn’t Radio use “Add to Calendar”?

I spend my day inviting others to meetings and accepting invitations from others. And I do it the same way you do, by sending or accepting those little “add to calendar” invitations. So here we are, radio broadcasters, driving tune-in to an appointment-based medium where appointments are clearly rewarded by Arbitron at ratings time. And I personally have never seen a broadcaster invite any listener to add anything to their calendars with the simplicity of a “click.” That does

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