Based on stats released by Facebook last year, only about 16% of Facebook fans receive the posts of the pages they “like.” This is...

It was my first visit to the Sundance Channel, and I was met with this visual: Not so much a “pop up” per se as in invitation to deepen a...

Commodities are the sad sacks of marketing. And brandSTOKE today has a great post on how to tell if your product – even your radio...

…not clicks or likes or views – it’s how many people want to hear from you tomorrow. From Seth: What all your local advertisers want is a...

I’m not talking about the radio station (which is New York’s newest Country station), I’m talking about the website. Yes, I know this is...

A sentence from Seth Godin’s terrific new book The Icarus Deception: How High Will You Fly? “We don’t need more stuff, we need more...

Andy Smith is the co-author of a fabulous new book called The Dragonfly Effect, a book about using social media to drive social change. A...

Last week one of the radio industry’s big headlines was the preliminary deal struck between Sprint and various players in radio to...

As the demands of radio’s business change – as advertisers look beyond ratings to effectiveness – how should broadcasters adapt? That’s...

I was on a conference call with a major radio talent recently and he made a comment that stuck with me: “Our whiteboard is on fire!” On...

There remains a drumbeat among some broadcasters to install FM radio into mobile phones, but what happens when some new technology kills...

I was listening to an interview with filmmaker Quentin Tarantino and a fan asked him what movies made an early influence on him. One of...

It’s not just the Mayan apocalypse that passed uneventfully, it’s also the announcement of another transition – the one that may...

He stops traffic.  Literally. When my wife and I take him to public places crowds swarm around him, iPhones clicking away. He’s Otis, our...

Alan Wurtzel is the former CEO of Circuit City, America’s late, great electronics superstore. He is also the author of a fabulous new...

It has been a day of dazzling conversations for me on behalf of one non-radio client. From emails and conversations with movie studios, a...

Why does any consumer behave in the way that she does? It’s because she has a problem and she wants a solution.  And the more effective,...

Lots of blood, sweat, tears, and treasure have gone into making radio’s alternatives to Pandora et. al., yet I think both IHeartRadio and...

Nobody wants to fail. Yet we inherently know that without taking risks – without risking exactly the failure we fear so much – the big...

Recently I was given a slim but potent handbook made for FOX Sports’ TV commentators.  It was created by FOX’s David Hill in 2010. Every...