Radio is an industry that pioneered entertainment content by and for women. Soap operas began on radio, after all. And later, talk shows...

Recently I was in a gathering of brands. Not agencies, brands. Among my conversations was one with the VP and Director of Global Media &...

This is something of a tradition for me – to post one particular spooky video I produced about three years ago. Every year on Halloween I...

A recent Borrell report provided a slew of predictions for the media space over the next ten years, but none was more alarming to radio...

We have about two thousand listens to the new twice-monthly podcast I produce with branding strategist Tom Asacker. It’s called Media...

If you were born in the 80’s or 90’s, you’re in your late teens to early 30’s today. You are also a digital native and quite unlike older...

Nielsen recently released a study that was not representative of the entire population. I know, so what else is new, right? Actually,...

In her book Marketing: A Love Story: How to Matter to Your Customers Everything was clean. It was easy to overlook the peeling corners of...

A recent Piper Jaffray report focused on the behaviors of teenagers and the consequence of trends in those behaviors. One of the...

Author and branding strategist Tom Asacker and I have had well over a thousand listens to our new audio podcast, Media Unplugged – the...

What’s the upside for advertising on podcasts? Where is it going and how can your podcast get a piece of a growing advertising pie?...

The entire category of cable news is suffering a ratings slide. So acknowledges Time Warner CEO Jeff Bewkes. But what’s his solution? How...

A few weeks ago I was very pleased and flattered to be part of the opening presentation at the Public Radio Program Directors Conference...

I’ve watched with some bemusement a debate in broadcasting circles: Does it makes sense for broadcasters to embrace an abundance of...

It’s episode 4 of Media Unplugged, and Tom Asacker and Mark Ramsey reveal the secret to BuzzFeed’s video success and uncover the real...

I’m tired of certain “chiefs” of the radio industry who diminish the prospect of making money from streaming, as if Internet radio is...

Quick Summary: How do today’s tech startups launch and scale big and fast? By using a new union of traditional and direct marketing and...

Worried about technology crowding out your radio brand? Freaked out about the car dashboard and the latest mobile gadget? Maybe you...

“Radio does not get its fair share [of ad revenue],” says Radio Ink. That’s based on a new eMarketer report indicating that consumers...

Want to peek behind the curtain of Apple’s PR machine? That’s just what branding authority and celebrated author Tom Asacker and I do in...