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Casting your morning show becomes an event
I love this idea so much I can’t even begin to tell you… From Radio Ink: The syndicated Kidd Kraddick morning show is going the Reality...
mramsey1
Jun 26, 2006
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Learning from Apple’s core
Variety also quoted studio execs as predicting that Apple will announce a deal with the [movie] studios at the same time that it unveils...
mramsey1
Jun 19, 2006
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AC, where’s your “Mom Squad”?
Women enjoy and are enriched by participating in a community of their peers. This, for example, is why “Mom’s clubs” are more than...
mramsey1
Jun 19, 2006
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Radio, make MySpace YourSpace
From today’s mailbag (posted with permission): Mark I’ve been following your blog for two years now and thought I’d throw something your...
mramsey1
Jun 16, 2006
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Where’s your cause?
The experts in generating word-of-mouth all preach the principle of creating a cause. As Ben McConnell and Jackie Huba put it: Focus on...
mramsey1
Jun 5, 2006
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KTRH fulfills expectation
Today Arbitron reported proof of performance for its new PPM ratings technology. At the time of the verdict being announced in the Enron...
mramsey1
May 31, 2006
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Advertrial – A Secret Weapon to Build Cume
A No-Nonsense Marketing Smart Tip May 23, 2006 There are two kinds of ratings problems: The Cume ones and the TSL ones. This article is...
mramsey1
May 22, 2006
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Is IHOP more innovative than your radio station?
…tests 45 to 60 [new] products a year in franchisee markets and conducts core menu tests twice a year. The goal of all this novelty? “To...
mramsey1
May 16, 2006
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The DaVinci Code as marketing opportunity
Today in my mail comes something from the Canyon Springs Church – a mailer with a DaVinci Code theme, or at least a DaVinci Code hook....
mramsey1
May 16, 2006
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