I love this idea so much I can’t even begin to tell you… From Radio Ink: The syndicated Kidd Kraddick morning show is going the Reality...

Variety also quoted studio execs as predicting that Apple will announce a deal with the [movie] studios at the same time that it unveils...

Women enjoy and are enriched by participating in a community of their peers. This, for example, is why “Mom’s clubs” are more than...

From today’s mailbag (posted with permission): Mark I’ve been following your blog for two years now and thought I’d throw something your...

The experts in generating word-of-mouth all preach the principle of creating a cause. As Ben McConnell and Jackie Huba put it: Focus on...

Today Arbitron reported proof of performance for its new PPM ratings technology. At the time of the verdict being announced in the Enron...

A No-Nonsense Marketing Smart Tip May 23, 2006 There are two kinds of ratings problems: The Cume ones and the TSL ones. This article is...

…tests 45 to 60 [new] products a year in franchisee markets and conducts core menu tests twice a year. The goal of all this novelty? “To...

Today in my mail comes something from the Canyon Springs Church – a mailer with a DaVinci Code theme, or at least a DaVinci Code hook....