Marketing Strategy

Casting your morning show becomes an event

I love this idea so much I can’t even begin to tell you… From Radio Ink: The syndicated Kidd Kraddick morning show is going the Reality...

Learning from Apple’s core

Variety also quoted studio execs as predicting that Apple will announce a deal with the [movie] studios at the same time that it unveils...

AC, where’s your “Mom Squad”?

Women enjoy and are enriched by participating in a community of their peers. This, for example, is why “Mom’s clubs” are more than...

Radio, make MySpace YourSpace

From today’s mailbag (posted with permission): Mark I’ve been following your blog for two years now and thought I’d throw something your...

Where’s your cause?

The experts in generating word-of-mouth all preach the principle of creating a cause. As Ben McConnell and Jackie Huba put it: Focus on...

KTRH fulfills expectation

Today Arbitron reported proof of performance for its new PPM ratings technology. At the time of the verdict being announced in the Enron...

Advertrial – A Secret Weapon to Build Cume

A No-Nonsense Marketing Smart Tip May 23, 2006 There are two kinds of ratings problems: The Cume ones and the TSL ones. This article is...

Is IHOP more innovative than your radio station?

…tests 45 to 60 [new] products a year in franchisee markets and conducts core menu tests twice a year. The goal of all this novelty? “To...

The DaVinci Code as marketing opportunity

Today in my mail comes something from the Canyon Springs Church – a mailer with a DaVinci Code theme, or at least a DaVinci Code hook....

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