Every trend has an opposite
So says Robyn Waters, author of the new book The Hummer and the Mini: Navigating the Contradictions of the New Trend Landscape Robyn, the...
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mramsey1
Nov 16, 2006
A website is not an expense, it’s an investment
1. Is the purpose of your website just to put online what is already on the air, or is it something else? 2. Are we investing the...
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mramsey1
Nov 14, 2006
Is Cash really King?
On a recent Nightline episode they ran a piece on the plummeting housing market and the lengths sellers were going to to move their...
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mramsey1
Nov 6, 2006
Marketing Lessons from Starbucks – a Q&A with author John Moore
A No-Nonsense Marketing Smart Tip November 7, 2006 John Moore spent years designing and implementing marketing programs for Starbucks,...
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mramsey1
Oct 25, 2006
Happy birthday to whom?
And I was swamped by various online recognitions of my special day from various online merchants or partners who, for one reason or...
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mramsey1
Sep 24, 2006
And today’s “special event” is…?
My wife is a yoga teacher and owns her own studio. This past weekend she hosted a special event. Interestingly, attendance at the...
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mramsey1
Aug 29, 2006
“Good enough” is the new “Best”
Seth Godin recently penned a blog post arguing that “good enough” is sometimes good enough. Says Seth: Just about everything that can be...
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mramsey1
Aug 25, 2006
Ramsey on CNN Radio
CNN anchor Renay San Miguel interviews me on the CNN Radio weekly show “The Digital Life” about the shape of audio and radio things to...
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mramsey1
Aug 22, 2006
Seth Godin on Radio’s Future
If you like your head stuck comfortably into the sand, then Seth Godin is your nightmare. Godin, of course, is the author of many books...
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mramsey1
Aug 21, 2006
How to Spread your Virus
From Seth Godin via Guy Kawasaki: For an idea to be spread, it needs to be sent and received. No one sends an idea unless: They...
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mramsey1
Aug 16, 2006
“Tattoo your Radio Station on Listeners’ Brains” – An Interview with “
A No-Nonsense Marketing Smart Tip August 17, 2006 Karen Post is more than a branding expert, she's a "Branding Diva." She's author of...
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mramsey1
Aug 16, 2006
What you can learn from YouTube and Flickr
I absolutely love this article. Here are the five lessons your station (and your website) can learn from the vast success of YouTube and...
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mramsey1
Aug 10, 2006
TV wins, Radio loses…
…at least in San Diego. So I hear all about the London terror arrests and local delays at the San Diego airport. New rules are in...
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mramsey1
Aug 9, 2006
Satellite’s business model
Here’s a harsh assessment of Sirius and – by association – all of Satellite Radio. But what’s most interesting about it to me is that it...
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mramsey1
Aug 1, 2006
The importance of TV to marketers is slipping fast
A new study by Forrester Research that surveyed 133 national advertisers representing almost $20 billion in ad spending found that more...
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mramsey1
Aug 1, 2006
Do your listeners make your TV spots yet?
User-generated advertising – the notion that your audience can make TV spots for you in order to generate buzz and sampling for your...
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mramsey1
Jul 25, 2006
10 great tips on distinguishing your station from the competition
Here are ten tips from author and branding diva Karen Post: 1. Have a distinct name and graphic identity. 2. Take something ordinary and...
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mramsey1
Jul 19, 2006
Where’s your online community?
Take a page (lots of web pages, actually) from Nike. Says Business Week: …When Nike crafted its World Cup strategy, it decided to try...
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mramsey1
Jul 18, 2006
Much more than Comics
If you’re a male-oriented station with a morning show, how can you not have someone on-site at the Comic-Con in San Diego this week?...
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mramsey1
Jul 5, 2006
The marketing craze called “consumer-generated content”
Have you noticed that the original medium that facilitated consumer-generated content is the one called “radio”? Isn’t that what a...
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