7 Days of Seth – Chapter 1
In Chapter 1, Seth talks about the importance of “hits” in a “long tail” world, and radio’s role in creating those hits. “7 Days of Seth”...
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mramsey1
Jun 15, 2007
Are you Targeting the “Average” Listener?
Radio is all about the average listener, of course. But do you know who that is? And are you really speaking a language she...
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mramsey1
Jun 10, 2007
Coming in one week: “7 Days of Seth”
An extensive discussion with marketing guru Seth Godin about his new book, The Dip, and about the future of the radio industry – in seven...
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mramsey1
Jun 7, 2007
Proof that packaging matters
How else to explain a $20 bottle of water? …in a world where people will pay upwards of $3 for coffee that’s 79 cents at most convenience...
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mramsey1
May 14, 2007
A great branding presentation
Here’s a terrific presentation on branding from the author of Brand Gap [If you’re getting this by email, you may not see the...
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mramsey1
May 11, 2007
“There’s something on your chin”
national headlines? Isn’t it impossible to wander about any big city without finding mustaches on the sexiest female models as long as...
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mramsey1
May 9, 2007
Preview of Seth Godin’s new book
a preview of Seth Godin’s new book “The Dip.” Read between the lines and you’ll see an excellent application of my argument that radio’s...
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mramsey1
May 2, 2007
What does P&G know that you don’t know?
“If you step back and look at our [marketing] mix across most of the major brands, it’s clearly shifting, and it’s shifting from measured...
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mramsey1
May 2, 2007
“We need to shout louder”
There’s a natural response to this: “We need to shout louder.” The assumption is that listeners are turning a deaf ear your way. But...
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mramsey1
Apr 16, 2007
Punk Marketing Manifesto
A Q&A with Richard on the book is coming soon. In the meantime, check out Punk Marketing for yourself. 1. Avoid Risk and Die In times...
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mramsey1
Mar 25, 2007
How to market your station via email
Here’s the email I got at 5 am this morning: LIVE VIDEO: Hear Anna Nicole Smith Autopsy Results The results of Anna Nicole Smith’s...
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mramsey1
Mar 21, 2007
Your talent can host a webinar
One of the key opportunities available to radio in the years to come is to broaden the scope and breadth of our connection and...
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mramsey1
Mar 2, 2007
Should Country stations specifically chase Hispanics?
From the Country Radio Seminar via Radio & Records: [As a result of a research study aimed at recruiting more Hispanics into the Country...
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mramsey1
Feb 26, 2007
Marketease 101
Never let it be said this blog doesn’t cover all the bases – so to speak. What follows is some viral marketing by my friend Richard...
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mramsey1
Feb 8, 2007
GoDaddy’s Marketing Advice
this speech from GoDaddy.com head Bob Parsons. As Pasons says: I can tell you that the biggest mistake you might ever make, particularly...
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mramsey1
Feb 1, 2007
A different Super Bowl for marketers
The importance of driving consumers to your website couldn’t be more obvious if it’s so obvious to the marketers spending the big bucks...
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mramsey1
Jan 28, 2007
People, not Abstractions
From the terrific book Made to Stick Research shows that people are more likely to make a charitable gift to a single needy individual...
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mramsey1
Jan 3, 2007
Does Radio have the “Power of Love”?
From Mark Stevens, author of Your Marketing Sucks: There was a time …yes there was… When great business people created extraordinary...
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mramsey1
Dec 10, 2006
Harry Houdini’s lessons for radio marketers
– To win over an audience the performance itself must be amplified by other variables like presentation. “Showmanship is the element...
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mramsey1
Dec 4, 2006
“How are we doing?”
From MarketingVOX: “Visitors to [corporate and brand] websites have a much higher propensity to recommend products,” said Pete Blackshaw,...
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