In Chapter 1, Seth talks about the importance of “hits” in a “long tail” world, and radio’s role in creating those hits. “7 Days of Seth”...

Radio is all about the average listener, of course. But do you know who that is? And are you really speaking a language she...

An extensive discussion with marketing guru Seth Godin about his new book, The Dip, and about the future of the radio industry – in seven...

How else to explain a $20 bottle of water? …in a world where people will pay upwards of $3 for coffee that’s 79 cents at most convenience...

Here’s a terrific presentation on branding from the author of Brand Gap [If you’re getting this by email, you may not see the...

national headlines? Isn’t it impossible to wander about any big city without finding mustaches on the sexiest female models as long as...

a preview of Seth Godin’s new book “The Dip.” Read between the lines and you’ll see an excellent application of my argument that radio’s...

“If you step back and look at our [marketing] mix across most of the major brands, it’s clearly shifting, and it’s shifting from measured...

There’s a natural response to this: “We need to shout louder.” The assumption is that listeners are turning a deaf ear your way. But...

A Q&A with Richard on the book is coming soon. In the meantime, check out Punk Marketing for yourself. 1. Avoid Risk and Die In times...

Here’s the email I got at 5 am this morning: LIVE VIDEO: Hear Anna Nicole Smith Autopsy Results The results of Anna Nicole Smith’s...

One of the key opportunities available to radio in the years to come is to broaden the scope and breadth of our connection and...

From the Country Radio Seminar via Radio & Records: [As a result of a research study aimed at recruiting more Hispanics into the Country...

Never let it be said this blog doesn’t cover all the bases – so to speak. What follows is some viral marketing by my friend Richard...

this speech from GoDaddy.com head Bob Parsons. As Pasons says: I can tell you that the biggest mistake you might ever make, particularly...

The importance of driving consumers to your website couldn’t be more obvious if it’s so obvious to the marketers spending the big bucks...

From the terrific book Made to Stick Research shows that people are more likely to make a charitable gift to a single needy individual...

From Mark Stevens, author of Your Marketing Sucks: There was a time …yes there was… When great business people created extraordinary...

– To win over an audience the performance itself must be amplified by other variables like presentation. “Showmanship is the element...

From MarketingVOX: “Visitors to [corporate and brand] websites have a much higher propensity to recommend products,” said Pete Blackshaw,...