Here’s Why Pandora Will Eventually Be in the Spoken Word Business, Too
Today, Pandora (and pretty much every other online radio provider) is famous for its music, not its talk. That’s going to change. Yes, I...
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mramsey1
Jul 14, 2014
Maybe You’re Thinking about Digital for Radio All Wrong
What do VC’s look for when they invest in the startups which threaten mega-industries like radio? Marc Andreessen, VC and cofounder of...
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mramsey1
Jul 1, 2014
This is how Pandora has Changed Audio Advertising
Pandora is changing more than the way folks consume radio – it’s changing the way agencies view audio advertising. This was at the center...
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mramsey1
Jun 29, 2014
The New Auto Dashboard: Is Radio Screwed?
Last week, Google announced Android Auto, which – like Apple’s CarPlay – aims to fully fulfill the promise of the so-called connected...
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mramsey1
Jun 24, 2014
T-Mobile Says: Your Online Radio Listening is now Free
Remember when some broadcasters dismissed online radio, arguing it would never catch on because the data plan caps would keep a lid on...
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mramsey1
Jun 18, 2014
A New Tool to Make Audio Advertising Interactive – XAPPmedia
You know the radio spots that give you an 800-number – and repeat it four times? Don’t you just love that? Or the ones that ask you to...
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mramsey1
May 14, 2014
What is Sean Hannity Smoking?
“It’s the single biggest threat to the radio business today, the measurement system is flawed in a dramatic way.” So says Sean Hannity in...
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mramsey1
Apr 22, 2014
The Internet Radio Revolution has Arrived
Everybody wants to know what’s just over the horizon for radio. That’s why I talked with BIA/Kelsey’s Managing Director Rick Ducey about...
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mramsey1
Apr 21, 2014
Radio Listeners: Is “Free” All That Matters?
“When it comes to mobile devices, we need to remind listeners that radio is FREE – that its use does not sap so much precious battery...
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mramsey1
Apr 16, 2014
Radio and the Future of Mobile Phones
In January, Google will reportedly release a “modular smartphone” in an attempt to disrupt market leaders Apple and Samsung. From...
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mramsey1
Mar 13, 2014
FM Chip in Cell Phones means More Radio Listening? Don’t Count on It
Last week Edison Research released its always excellent “Infinite Dial” study of audio listening habits in the U.S. I’m a big fan of this...
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mramsey1
Mar 12, 2014
Hey Pandora, Watch That Commercial Load
There’s this myth out there that its the personalization that provides the primary motivation to use Pandora: The limitless allure of...
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mramsey1
Mar 3, 2014
What Apple’s CarPlay Means for Radio
By now you’ve heard about Apple’s new CarPlay platform which is gearing up for battle with Google’s Open Automotive Alliance, not to...
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mramsey1
Feb 22, 2014
The Future of Radio In a Nutshell
Want to hear some great ideas on the future of radio and the role of what we sometimes call “podcasting” in it? Then watch this video....
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mramsey1
Jan 28, 2014
Wrist-Powered Radio?
There’s a tendency to obsess on devices. But if you’re in the content business devices are only channels of distribution for that...
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mramsey1
Jan 27, 2014
Stop Picking on Pandora, Radio
So is Pandora “radio” or isn’t it? I have (correctly) argued “yes” here and here and here. “Radio” is a menu of value propositions –...
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mramsey1
Jan 19, 2014
Buying Pandora can Increase Your Radio Station’s Ratings
Yes, a radio station can buy time on Pandora with the intention of driving audience to the station either online or (less efficiently)...
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mramsey1
Nov 6, 2013
What’s the Future of Radio in the Connected Car?
What does the crystal ball predict about the future of the so-called “connected car” and radio’s place in it? That was the purpose of my...
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mramsey1
Oct 21, 2013
And Pandora’s Newest Client is…Radio!
Today in two conversations two separate radio stations told me how they were promoting their brand using Pandora. Yes, you heard that...
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mramsey1
Oct 16, 2013
“The Number One Station is Pandora”
For that reason, one of the questions I ask is this: “Considering AM, FM, Satellite, and Internet Radio, what one radio station or...
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