Coming in one week: “7 Days of Seth”

An extensive discussion with marketing guru Seth Godin about his new book, The Dip, and about the future of the radio industry – in seven daily audio chapters.

Most folks in radio are familiar with Godin, author of previous bestsellers like Permission Marketing and Purple Cow.

Now is the time for you and your friends to sign up for this blog.

Because my chat with Seth is going to alter your sense of where our industry is headed – and how we need to get there.