How to “Fame”


Think fame isn’t a formula?

Think again.

And RLM Public Relations head Richard Laermer is going to spell it out for you. A frequently-quoted authority on media culture and hype, Richard is a PR visionary, former journalist, and author of five bestselling books including 2011: Trendspotting, Punk Marketing, Full Frontal PR, and the forthcoming How To Fame.

Here are just some of the questions we covered in this conversation at hivio 2015:

  • What are the “how to fame” commandments? How do you “fame”?
  • What is “Pragmatic Notoriety”?
  • Everybody wants to “go viral”. What’s the difference between “going viral” and achieving lasting fame?
  • So how does an audio brand make itself famous?
  • What would be your advice to fame-seeking air talents – the people behind mic?

Richard knows how to capture attention better than anybody I know. Enjoy his comments in this Q&A.

Click the video below to watch:

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