02/24

40 Years 40,000 Sales Calls – a Conversation with Barry Drake

ontheair

There are few class acts in the radio and TV business classier than Barry Drake.

After an amazing career leading a variety of radio and television companies, Barry has set down on paper the best lessons from those years, mixed with enough anecdotes and highlights for several careers.

The book is 40 Years 40,000 Sales Calls: Thoughts on Radio and Advertising Based on a Lifetime of Customer Contact. And – notably – all the profits from the book benefit the Broadcasters Foundation of America.

Enjoy this wide ranging conversation with Barry about his terrific new book and his wonderful career. And pay special attention to Barry’s prescription for radio’s future.

Watch the Q&A here:

And if you’re reading this on the web, see if you can make this Vine loop 40,000 times 🙂 :

“I’ll see you on the street,” is how Barry signs off the book.

I certainly hope so, Barry!

* = required field

Dive Into The Blog