Tracy Johnson on What Makes Radio Talent Great


What makes radio talent great? Where do you find it? And how can you leverage it?

Those are just some of the questions tackled by Tracy Johnson, CEO of the Tracy Johnson Media Group in this Q&A from hivio, the audio future festival.

Tracy has a long and decorated career as a broadcast executive, specializing in programming, marketing, talent coaching and management, and he’s the author of three books about developing on-air superstars that have been described as The Bible of Personality Radio.

Tracy answers these and other questions:

  • What is the state of talent on radio from your perspective?
  • When will radio wake up to the talent in the world of podcasting and use either those podcasts or that talent in its arsenal?
  • While platforms like Pandora may be all music, others like Slacker and iTunes are not. How soon until online radio pure-plays look to make a major on-air talent play?
  • Morning Shows…What characterizes the best entertainment (i.e., morning) shows? What common trouble-spots do you find?
  • Is talent so scarce? Or are we not looking in the right place? Or have we lost the skill to nurture it?
  • What advice do you offer to talent who want to leverage their popularity across digital platforms?

This is an awesome and eye-opening Q&A. Strongly recommended!

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Go here for more info about hivio, the audio future festival. The free event for everyone in the audio entertainment and information space.

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  • Robin S

    Great! Refuse to PPM yourself to death. Synchronicity.co is what radio will be using to compete with online music services that are not radio. It’s way smarter, more valuable and more cost effective than I <3 Radio. robin at spotmagic.com

  • Robin S

    online, you can do radio like what cable TV did. Small but loyal audience with premium advertisers! It has to be cost effective and Easy to do. That’s why automated systems will help. wink wink

  • Robin S

    🙁 too promotional, huh?

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