07/15

What’s ahead for Pandora? CTO Tom Conrad talks to Mark Ramsey


Tom Conrad is the CTO of Pandora, and this conversation – from hivio 2013, the inaugural radio ideas festival – is the first public response of Pandora following Apple’s introduction of iTunes Radio.

Here are some of the questions I asked Tom:

  1. How has Apple’s introduction of iTunes Radio changed the calculus for Pandora?
  2. Are you personally surprised by how big Pandora has become?
  3. Why has Pandora become so big and not its many competitors? What’s your secret sauce?
  4. Are there any plans to add spoken work/talk content to the platform?
  5. Are there any plans to add local traffic, weather and news to the platform?
  6. What will the Pandora user experience be like in 3 years?
  7. What plans does Pandora have to gather and aggregate deeper lifestyle information about its users allowing advertisers to target more than age, sex, location, and device?
  8. Pandora offers an ad-free tier to listeners, but does promoting that ad-free tier paint ads as “evil” to advertisers and listeners alike?

Listen and watch closely when Tom announces what non-music content Pandora is likely to add. I think his implications speak volumes about Pandora’s future plans.

Just click on the video image below or play the video.

Prefer audio? Try this:

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.


Download mp3

(You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else. You can also get advance notice of this content if you “like” MRM on Facebook or follow me on Twitter).

Thanks to our partner Triton Digital, whose support helped make hivio 2013 possible.

If your brand wants to sponsor any of the forthcoming videos from hivio, spots remain available but (as the saying goes) they’re going fast. Contact Jaime Solis for more information.

And if you want a first look at hivio videos, exclusive content (such as the slide decks from all presentations), and early access to updates and invites for hivio 2014, go here and sign up.

Over the coming weeks I’ll be rolling out each individual presentation and Q&A from hivio. Stay tuned!

* = required field

Dive Into The Blog