What Happens when you Focus on “Fans”?

“Fans, not just Listeners.”

That was the theme of a national conference of show and digital producers for Southern Cross Austereo, Australia’s leading media and entertainment company.

What happens to your strategies when your focus is on fans first? What happens to your ability to execute those strategies across platforms? It turns out that a cross-platform structure and asking different questions yields some impressive new outcomes.

Watch this short conversation with Sam Cavanaugh, a National Executive Producer for SCA as he outlines how those questions can significantly change both your answers and your results.

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  • Anonymous

    This was incredibly interesting. Thank you for sourcing such a great guest!

  • That’s what I try to do! Thanks!

  • I had the pleasure to work with Sam in Australia with Shebang and Hamish And Andy ,He is one of the best anywhere on the planet at getting the best from talent ..and a damn fine bloke as well

  • “We’re all in a battle of awareness.” Sam makes a lot of marketing sense. Great interview.

  • Thanks Cam!

  • Jesse

    Has Sam got a Twitter address mark?

  • Not sure, Jesse…Sam?

    Mark Ramsey

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