WMMR’s Bill Weston on Why Personalities Matter

Philadelphia Rock legend WMMR has that rarest of things: A live overnight host.

Why bother?

And what does this say about the importance of personalities to radio’s future?

Watch or listen to ‘MMR PD Bill Weston as he explains the critical value of talent in making connections with our listeners.

Yield on that advantage at your peril, radio.

“Personality is everything,” says Bill.


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  • I would go back to overnights! I use to love that shift.

  • Doug Erickson

    How do we put you and Bill at the helm of one of the major radio companies? If the most powerful leadership position in the world can be decided by an election, why can’t we elect the CEO of Clear Channel???

  • As usual, change comes from outside the established order, Doug.

    So it’s up to us to instigate change! Let’s go! 🙂

  • Dave

    Love this, apart from the comment about “a morning show guy turning up at his usual time of 5.57” .. Any morning show guy who turns up at 5.57 better be consistently amazing on air to justify that sort of tardiness.

  • Theirs are amazing, but I do hope he was speaking generally 🙂

    Mark Ramsey

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