05/03

Fred Jacobs on the Emotional Attractions to Radio

In this highlight from the Jacobs Media TechSurvey8 poll, Fred Jacobs summarizes the key ways broadcasters can tap into the emotional benefits of radio to improve the lives (and the listening) of its audiences.

Fred’s points remind me of a regular theme in this blog and his own:  That radio’s advantages over competing technologies do not require doing the same thing the other guys are doing, but rather doing what radio does really well that those other guys can’t or won’t do – as long as it’s solving a problem or fulfilling a need for our consumers.

This clip is from a session I recorded (with Fred’s permission) at the 2012 Worldwide Radio Summit in LA (I’ll have more clips from the WWRS coming up next week).

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