04/16

Radio, Should You Register Your Listeners Online?

Registration of consumers on radio’s web platforms is a hot topic at this week’s NAB.

In this video I lay out some of the key arguments as to why broadcasters should absolutely positively require registration in exchange for value (and yes, those last four words are key).

We are in a world of registration.  Are you ready, able, and worthy to be part of it?

Watch:

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