10/04

4 Ways to Improve Your Station’s Website

Here  are four key things that will instantly improve your station’s website:

  1. Stuff that’s compelling (no, I mean compelling)
  2. Bite-size content
  3. Content that’s easy to share
  4. Track back to the platform

And by “improve” I mean make it more relevant, more popular, more effective, and ultimately more profitable, directly or indirectly.

Watch this short video where I explain all four in more detail:

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