Why Radio Needs Video that “Doesn’t Suck”

Many radio broadcasters still don’t understand that video is an important component of their digital strategy, let alone understand that this video actually needs to look good.

But, as longtime agency creative, film and commercial director, and now author Steve Stockman says, to stand out from the flood of amateur video, your moving pictures have to actually look and work better.

Steve has written a terrific new book, How to Shoot Video That Doesn’t Suck: Advice to Make Any Amateur Look Like a Pro, and (to quote Steven Pressfield), it’s “like two years of film school in 248 pages.”  I have learned more about video by just browsing that book than I have ever decoded in a lifetime of video-watching.

As I like to argue, if you’re in the radio business you’re in the media business, and the most popular currency in media is video.  That’s why I do so much of it and it’s why you should, too.

So check out this short chat with Steve Stockman and start making your video suck-proof.

Prefer audio?  Try this:

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P.S. This is one case where the Kindle version will not do.  Go for the paperback.

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  • Les

    Love your content!  It's stellar! It's a small thing, I know, is it better to make links open in a new tab or window?  When one clicks on the book link while the video is streaming it “kills” the video, so they can't surf and listen/watch at the same time.  If it opened in a new tab the content continues, while tehy check out the info.  Keep up the good work.

  • Thanks. Usually I do. Sometimes I forget :-). Should be fixed now.

  • Just to be a smart-ass…. With his expertise and all, I kinda expected the lighting to be better on his side of your skype video than on yours. 🙂

  • There's not much point to dress up a Skype video, Andrew. 🙂