03/16

How to Transform your Morning Show into Superstars

Morning Show superstars are something almost every broadcaster wants and only a precious few have.  So how do you get from here to there?  How do transform a show from “good” to “great”?

I can’t think of anyone better suited to answer this question than Tracy Johnson.

Tracy has a long history as a programmer, manager, talent coach and author of several books on developing radio talent.  His brand new book, Morning Radio Revisited: A Guide to Developing On-Air Superstars has just been published and it is a potent gem that every morning show, programmer, and manager should read and heed.

It was with great joy that I sat down with Tracy to discuss some of the themes of his new book.  This is must-see viewing for you radio talents out there:

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