11/07

“Every Business is a Media Business”

Unless you understand the forces changing business today, there is no tomorrow for you.

This short podcast from the Harvard Business Review covers many of the themes you will read about in this blog in succinct fashion. ┬áIt’s all about the convergence of technology, media, and business.

The featured guest is Larry Kramer, founder and former chairman and CEO of MarketWatch, Inc., and author of C-Scape: Conquer the Forces Changing Business Today.

The core of it is a call for companies to understand what business they’re really in based on what their consumers really want and how they really behave. You will recognize this as a regular theme I focus on for radio, which has virtually no idea whatsoever about what business it’s in.

Focus closely on how consumers behave and your future comes into clarity. Focus on what we have always done and how we have always done it and the future will remain somebody else’s opportunity.

The four forces outlined here are:

  • Consumers Choose
  • Content becomes King
  • Curation Cures Information Overload
  • Convergence Remakes Communication – and Organization

Check out the terrific HBR Ideacast:

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