07/07

Radio’s Competitive Advantage in a Digital World: It’s the Megaphone

This is a segment from my presentation at the recent Radio Ink Convergence conference.

In this portion, I highlight the key way in which radio has an advantage vis-a-vis its competitors.

If you really want to understand where radio can be headed – watch this.

The value of radio's "megaphone" isn't simply in pimping the airwaves to reach faceless ears.

The value is in connecting consumers with our clients by rallying the attention we so uniquely enjoy no matter where those connections are made.

But make no mistake:  Our future is not about messaging, it's about connecting.

Our future is not about monetizing media, it's about monetizing relationships.

Watch the video.

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