06/10

PPM Ratings Horror Stories

Imagine you're around a campfire on a dark and cold night.

Is it time to tell a scary tale?  You bet it is.  

And if it's a tale of ratings horror, what could be scarier?

And if you prefer your horror in audio form, click here.

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Is it too early for Arbitron to go "Boo!"?

Nope, it's never too early for that.

(P.S. In my world 88% plus 22% does not really equal 100%)

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