Tag: value

DJ-blogging
01/06

7 Reasons Why Your DJ Blog is a Waste of Time

Does your radio station have a batch of DJ blogs?Here are 7 reasons why they may be a waste of time, effort, energy, and resources - especially on music-oriented stations:1. A blog requires a strong point of view, and many DJ's don't have oneIn fact, in many cases a strong point of view may be exactly not what management wants on display on the station site - or on the air, for that matter.The simple fact that you anchor a radio daypart doesn't necessarily mean you have an audience that wants to follow your thoughts online.2. Many DJ blogs have almost no likes or … [Read more...]

noise
10/03

Consumers Don’t Care about your Messages

There's a difference between giving people what they desire and messaging them to convince them that what you have is what they desire. That's one point from my friend, branding authority Tom Asacker, in the conversation we had on the stage of the recent Public Radio Program Director's conference in Las Vegas.Watch (or click on the post title if there's no video image):[iframe http://player.vimeo.com/video/50699714?title=0&byline=0&portrait=0 500 281]Prefer audio?  Try this:Download mp3(You can subscribe to all the MRM video and audio via iTunes and get the … [Read more...]

StarTrekBlackFaceWhiteFace
05/15

Radio Sellers and Programmers are finally on the Same Side

Value to clients is about more than running ads.  And value to consumers is about more than simply playing music. That's the new world of radio today.No longer is there a "sales side" or a "programming side."  Nowadays there's only one "side" and it's the "value side."Value to clients and consumers at the very same time - mediated by your brand.In the digital space, its all about value - not about interruptive ads stuck in the middle of valued content. In many ways, the client's content IS the valued content. Watch this brief overview of the "value side" and why it's the only side … [Read more...]

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