Tag: tv

bingcrosby1024
02/25

Radio’s Misplaced Obsession on “Local”

Not a week goes by that some broadcaster doesn't bemoan radio's unfortunate "nationalization" and the urgent need for radio brands to get back to what they are presumed to do best: Be local.This is a mistake. But where does this obsession with "local" come from?It's not from the FCC license, which requires that broadcasters operate in "the public interest, convenience, and necessity." Responsiveness to local communities and local content is one of the issues wrapped up in that theme, but it's only one, and its interpretation has been notoriously loose over the years. What if the public … [Read more...]

twitterflies
12/12

Radio Does Not “Heart” Twitter

I just read a fascinating report on Radio's relationship to Twitter in the U.S. and the results will startle and unsettle you.You can download the full report here. It's from Brandwatch, a social media analytics company.Here's a summary of some of the key bullet points from the study which sampled 20 radio stations from various genres (but lacks several important formats like Rock, Alternative, Country, and NPR, yet - oddly - includes two Classical stations):On average, only 0.06% of radio listeners tweet about a radio station in the US. This is 10 times less frequently than … [Read more...]

bigdata1024
08/16

When Will Big Data Come To Local Media?

What will Jeff Bezos do with The Washington Post?That’s the question on everyone’s lips, and scores of armchair analysts have an opinion. Why he did he do it? What will become of the newspaper’s proud tradition? These are all questions handily dealt with elsewhere. But what about the biggest question of all: So what does it mean to you?And by “you,” I don’t just mean every print jockey in America. I mean every local media company in America. That’s right — what we used to call all those local TV stations, radio stations and — yes — newspaper companies.Bezos is a master of … [Read more...]

NateSilver1024
08/12

What ESPN’s Franchise Business Means to You

Why did ESPN acquire Nate Silver and his hugely popular NYT blog FiveThirtyEight.com?Was it just to lay odds on sports events? Or was it for a much bigger play?This past weekend on CNN's Reliable Sources, ESPN Chief John Skipper spelled out the strategy: ...We had launched Grantland, [where we] allowed Bill Simmons to have the freedom to do the kind of site he's doing so that when we went to Nate and said we're going to let you range across things other than sports, we're going to give you support and freedom to have opinions and to look at things, it gave us a real credibility. [It's … [Read more...]

fearclinic
08/10

Your Station Can be Featured in a Major Motion Picture

You want your radio or TV station's name to appear in a major motion picture, don't you?What about your star personality's or your morning show's name?Of course you do. What broadcaster doesn't?You want your name up in lights!Well you're in luck. Since movies are one of my things, I've arranged with the producers of the forthcoming movie version of the web series phenomenon Fear Clinic to create a spot for your station's name or the name of your star personality! And as the movie's writer/producer acknowledged to me, the price is a real bargain.Picture horror legend Robert … [Read more...]

michaeljfox
07/07

Radio is Ignoring “Pre-Awareness”

In Hollywood, they call it "pre-awareness."It's the idea that you're already familiar with the concept of the movie, thus the studios don't need to waste those precious marketing resources making you familiar with the concept. Even before you see it, you know enough about it to know you really want to see it.It's why so many of our cinematic tentpoles are followed by roman numerals, and why international territories in particular (the source of 70% of Hollywood's revenues) are eating them up.In television, CSI spawns CSI: New York and CSI: Miami.In music, hits are produced by … [Read more...]

fired
12/10

After that Radio Job….

It has been a day of dazzling conversations for me on behalf of one non-radio client.From emails and conversations with movie studios, a TV network, major entertainment blogs, and even a Hangout with the folks at Google, it's all about drumming up action surrounding an event - a piece of content.It's a reminder that stars align around worthy content - worthy ideas made real.Activity and ideas and passion and interest are attracted to activity and ideas and passion and interest. Good ideas and the people who make them can sniff each other out. They want to dance together.As … [Read more...]

foxsports_500
11/27

Communicating the FOX Sports TV Way

Recently I was given a slim but potent handbook made for FOX Sports' TV commentators.  It was created by FOX's David Hill in 2010.Every one of their commentators gets a copy of this terrific little gem, and I wanted to share some of its highlights with you, since the lessons apply to communicators in radio, too.So I whipped up this handy little presentation to illustrate some of the key themes.  Enjoy!(And if you can't see the presentation for whatever reason, click on the post title and view it on the web).[iframe http://www.slideshare.net/slideshow/embed_code/15372568?rel=0 … [Read more...]

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