Tag: trends

youngadults
04/09

What Radio’s Changing Audience Demos Means for You

As you consider your target audience, don't forget that target keeps moving.And it has profound implications for radio.Check out this chart from Business Insider via WSJ:This chart shows the changes in US demographics (age only) over the past six years.What you're looking at is a slight decline in the overall number of 25-54's (down 1.2%), a more sizable increase among 16-24's (up 3.7%) and a massive increase among those 55 and over - the folks who are traditionally of little to no interest to commercial radio broadcasters (up a huge 19%).That's just in the past six … [Read more...]

bingcrosby1024
02/25

Radio’s Misplaced Obsession on “Local”

Not a week goes by that some broadcaster doesn't bemoan radio's unfortunate "nationalization" and the urgent need for radio brands to get back to what they are presumed to do best: Be local.This is a mistake. But where does this obsession with "local" come from?It's not from the FCC license, which requires that broadcasters operate in "the public interest, convenience, and necessity." Responsiveness to local communities and local content is one of the issues wrapped up in that theme, but it's only one, and its interpretation has been notoriously loose over the years. What if the public … [Read more...]

druckerquote
02/22

The Future of Radio In a Nutshell

Want to hear some great ideas on the future of radio and the role of what we sometimes call "podcasting" in it?Then watch this video. It's the New Media Show from Geek News Central with Todd Cochrane and Rob Greenlee, and I am their featured guest this week.We cover a TON of ground in this conversation, including...How should Apple's iTunes Radio and Podcast app evolve? Why radio should consider podcasters to be their "farm team" A strategy for radio to monetize the most popular podcasts The unfortunate truth about radio's obsession with "local" Why "podcasting" is a … [Read more...]

hungergames2
01/13

And Radio’s Best Chance for the Future is…

If there's one book this year that best sums up what the radio industry has to do to compete in a world of infinite choice, it's this one: Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment. It's a heavily researched and highly readable book by Harvard professor Anita Elberse.I talked with Anita to test some of my own theories about radio's future in the presence of her research. The result is a clear strategy and plan of action. Now the rest is up to you.Click here to listen to my interview:[jwplayer mediaid="10455"] Download AudioOr here for the … [Read more...]

newstalk
12/16

Is News/Talk Really the Top Audio Format of 2013?

Nielsen just released a report trumpeting “News/Talk/Information” as the “Top Audio Format of 2013.”But what does that mean…really?First, recognize that the ranker is based on Persons 6+.Among 25-54’s, however, News/Talk/Info ranks 4th, clearly indicating that the driving force for the format’s dominance is persons over the age of 55, which should come as no surprise to anyone tracking News/Talk ratings over the years (not that 4th is shabby).Second, there is no indication that these numbers exclude Public Radio, so I will assume that the strength for News/Talk/Info also … [Read more...]

twitterflies
12/12

Radio Does Not “Heart” Twitter

I just read a fascinating report on Radio's relationship to Twitter in the U.S. and the results will startle and unsettle you.You can download the full report here. It's from Brandwatch, a social media analytics company.Here's a summary of some of the key bullet points from the study which sampled 20 radio stations from various genres (but lacks several important formats like Rock, Alternative, Country, and NPR, yet - oddly - includes two Classical stations):On average, only 0.06% of radio listeners tweet about a radio station in the US. This is 10 times less frequently than … [Read more...]

aharadio
11/06

What’s the Future of Radio in the Connected Car?

What does the crystal ball predict about the future of the so-called "connected car" and radio's place in it?That was the purpose of my conversation with Toby Trevarthen, VP Monetization for Aha by Harman, a key provider of platforms and apps to automakers and the "connected" car.Here are two of the key questions I discussed with Toby:What will the auto dashboard look like in five years? What is the role of radio in the future of that dashboard?We talked about what's really on the horizon: a reimagining of the car and, more to the point, the time consumers spend in that car. … [Read more...]

usamap
10/02

“Live and Local”? I Don’t Think So

It has been suggested that the new story for radio should be one of the oldest stories for radio: "We're live and local."This strikes me as perplexing for many reasons, not the least of which is that so much of radio is neither live nor local. Yet that doesn't make it less popular or effective.Consider each part of the phrase in turn:LiveIs Saturday Night Live less effective or popular because it's viewable via DVR at a later time? Or because it's viewable via highlight clips online, which is how most people see it and certainly the reason it has swelled in popularity?Do … [Read more...]

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