Tag: tom asacker

08/15

Media Unplugged: 6 Second Ads – B.S. or the Future?

6 second ads...B.S or the future? And... How Hallmark conquered Hollywood. Plus, rants and raves about what happens when you remove "donuts" from Dunkin Donuts, the scathing critique that almost doomed TV classic Seinfeld, and the billboard that features 43,412 movie nude scenes. It’s episode 69 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to Media Unplugged at … [Read more...]

07/27

Media Unplugged: The Diminishing Returns of Online Advertising

The diminishing returns of online advertising. And... Innovation lessons from the Grateful Dead. Plus, rants and raves about the mixed reaction to Lyft's new "Taco mode," the easy way to win with Snapchat - assuming you're HBO's Game of Thrones, and the "dark side" of Influencers: Douchebags. It’s episode 68 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to Media … [Read more...]

07/18

Media Unplugged: Pandora’s Prospects – Gloomy

Pandora's prospects: Gloomy. And... Can simple-priced generics topple your favorite brands? Plus, rants and raves about the role of desire in every decision you make, and why it's time to stop making "an IMDB for podcasts." It’s episode 67 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to Media Unplugged at iTunes. Or do the same at Stitcher. Or Google … [Read more...]

06/26

Media Unplugged: Should You Buy Followers and Likes on Social Media?

Should you buy followers and likes on social media? And... How to profit from the spoils of streaming? Just ask The Weeknd. Plus, rants and raves about the couple who learns to survive without food (?) and a long-overdue update on news from wax museums around the world. It sounds better than it looks, folks. Just like the idea of a wax museum itself. It’s episode 66 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. This episode is brought to you by StackAdapt,  an omnichannel digital advertising platform that helps brands accelerate … [Read more...]

06/14

Media Unplugged: Will the Curtain Come Down on Movie Theaters?

Will the curtain come down on movie theaters? And... The New York Times can't save the newspaper industry. Plus, rants and raves about why bad movies fail at the box office: It's the critics' fault, of course, the NFL's peculiar standards on what brands can and can't advertise during games, and why being a ghost writer for a YouTube star is the hot new career choice. It’s episode 65 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. This episode is brought to you by StackAdapt,  an omnichannel digital advertising platform that helps brands … [Read more...]

05/30

Will There Be A Netflix Of Podcasts?

What upfronts reveal about the TV business. And... Will there be a Netflix of Podcasts? Plus, rants and raves about the return of Biz Stone to Twitter and what happens when your date texts during a movie and the Justice System intercedes. It’s episode 64 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. This episode is brought to you by StackAdapt, an omnichannel digital advertising platform that helps brands accelerate customer acquisition. Listen as we go inside media to reveal the ugly truth! Click the play button … [Read more...]

05/17

Media Unplugged: Twitter’s Misbegotten Live Video Strategy

Twitter's Misbegotten Live Video Strategy. And...Champagne and Caviar Dreams, Meet Cold Hard Cash. Plus, rants and raves about the visual effects artist with the most amazing video to sell his used car - ever, and more. It’s episode 63 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. This episode is brought to you by StackAdapt,  an omnichannel digital advertising platform that helps brands accelerate customer acquisition. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading … [Read more...]

05/01

Media Unplugged: Inside Media’s Data-Driven Future

Inside media's data-driven future. And... Here's how advertisers ignore data. Plus, rants and raves about overt messaging and suspension of disbelief, Disney's new Star Wars Land, and how Suave fooled a bunch of beauty influencers into thinking it was luxury haircare - but how the joke may be on Suave. It’s episode 62 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. This episode is brought to you by StackAdapt,  an omnichannel digital advertising platform that helps brands accelerate customer acquisition. Listen as we go inside … [Read more...]

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