Tag: talent

andrealarge3
07/14

What Radio Can Learn from a YouTube Star

What's the difference between a media brand and an individual with 50 million YouTube views? Nothing! Andrea Russett is a YouTube phenomenon. She has amassed over 700K Twitter followers, 1 million YouTube subscribers, 1.1 million Instagram followers, and 50 million YouTube views. Speaking with me at hivio 2014 with her manager Phil Becker, here are some of the questions that Andrea and Phil answered: How did you become a YouTube Star? How do you grow that kind of attention? What do brands expect from a YouTube Star? How do they work with you? How did you work on the … [Read more...]

heartwithheadphones1024
05/29

Why Do Radio Personalities Exist?

It's not about how little you talk, it's about how much you say. Granted, the ratings generally show that less talk is better on music-oriented stations. Except, that is, when the talk is compelling and the person talking is someone listeners want to hear from. In other words, when the DJ is part of the brand rather than in the brand's way, he or she is as much a part of what listeners look forward to as any song. You become worth hearing when you have forged a relationship with listeners over time. Do you tell your friends to shut up while you're listening to music? Or do you hear … [Read more...]

audience1024
03/20

Career Advice for Radio Air Talents

There are three kinds of radio air talents: The kind who owns the audience The kind who works for a radio station that owns the audience The kind who shares ownership of the audience with the radio station Most air talents think they are kinds 1 or 3, that they either own the audience or share ownership. And most are wrong. In fact, the vast majority of air talents are either kinds 1 or 2: They either own the audience or they do not at all. Here's how you know: If you switch from one station to another across town and carry most of your audience with you, you own that … [Read more...]

not-listening-1024
02/24

6 Reasons Radio Listeners IGNORE Your Morning Show

You know the routine. Your radio station introduces a new morning show and you sit back and wait for the magic to happen. And you wait...and you wait. Still, the audience doesn't know them, doesn't care about them, or knows them and still doesn't care about them. Why is this happening? Six reasons: 1. Because they're just not that good It's true! Radio managers are not famous for spotting and nurturing talent. And a corollary: Being good is hard! There's a reason why Howard Stern was fired all the way to the top. There's a reason why it's a safer bet to plug in Ryan … [Read more...]

ghosts
10/30

A Halloween Message for Radio

I posted this for the first time a couple years ago, but I think it contains an evergreen message which is particularly appropriate for radio and for Halloween. Some great advice from a horror legend. Especially if you're in the business of creating unique and compelling content. Enjoy. And Happy Halloween. … [Read more...]

innovation
08/31

Radio’s Future requires Innovation

When it comes to radio's future, how important is it to try out stuff and take chances? Very important, if you ask Beau Phillips, former Executive VP of Programming and Marketing at Dial Global. Beau argues that your radio brand needs to be loved, not simply liked - on Facebook or anywhere else. That requires a new awareness for relevance and a bias for innovation. This is not optional! Further, says Beau, Radio needs to make deeper emotional connections. "No more hollow slogans!" From my perspective, the more the world is full of choices and the more convenient and ubiquitous … [Read more...]

Archer VO
07/06

Show Me the New Talent

A friend in Public Radio reached out to me the other day. He was looking for talent. Fresh talent. For a major broadcast client who wanted some original voices that speak to a younger demographic than the one Public Radio (and News/Talk) is most famous for. And I got to thinking.... How many times have I been asked for new "spoken word" talent by commercial broadcasters? Zero. This fellow realizes what most of my commercial peers do not:  The new talent is all around us but rarely do we seek it out.  It's on the podcasts and in the spaces between media forms.  It's on … [Read more...]

jackiebambam
06/26

WMMR’s Bill Weston on Why Personalities Matter

Philadelphia Rock legend WMMR has that rarest of things: A live overnight host. Why bother? And what does this say about the importance of personalities to radio's future? Watch or listen to 'MMR PD Bill Weston as he explains the critical value of talent in making connections with our listeners. Yield on that advantage at your peril, radio. "Personality is everything," says Bill. Watch: [iframe http://player.vimeo.com/video/44688097?title=0&byline=0&portrait=0 500 281] Prefer audio?  Try this: Download mp3 (You can subscribe to all the MRM video … [Read more...]

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