Tag: talent

soylentgreen
11/17

Radio’s Crisis of Personality

One of radio's greatest advantages relative to competing media are its personalities - or at least that could be an advantage. But a "personality" isn't simply a voice on the air. For a personality to matter he or she must be a genuine talent, someone with "star power" who magnetizes an audience because he or she is just that good. Anything less is just a voice. So what personalities do consumers think of when they think of radio? I thought I'd find out. I did a flash study with 1,000 consumers in the U.S. aged 18-54 and I asked this question: What are the names of the THREE most … [Read more...]

halloween
10/31

A Halloween Story for Broadcasters

This is something of a tradition for me - to post one particular spooky video I produced about three years ago. Every year on Halloween I share it again. If you've seen it before please forgive the indulgence. The truth is that my list has swelled to about double what it was last year at this time, so this is new for many. It's a lesson from one of Hollywood's most famous monsters for all the radio and media monsters of today. Enjoy. And happy Halloween. … [Read more...]

howardlarge
10/09

The Secret of Howard Stern

Bob Lefsetz penned a great piece in praise of Howard Stern recently. I recommend you check it out. It's great not simply because he hits all the right notes about Howard, although he does. It's great because Bob deciphers the real secret to Howard's success, a secret available to anyone who considers themselves "talent." Says Lefsetz: Unless you have the confidence to woodshed in the wilderness until you're appealing to the masses you'll never become a legend. And this: When everybody went BuzzFeed, boiling it down to the nugget for the supposedly short attention span public, … [Read more...]

michellephan
10/06

Who Says Radio Talent Can’t Compete with Hollywood?

I've watched with some bemusement a debate in broadcasting circles: Does it makes sense for broadcasters to embrace an abundance of digital tools - including video - to tell their stories and reach their audiences across platforms? Or should radio folks simply do better radio? After all, can you really compete with Hollywood? With ABC and NBC and CBS? Well of course you can. Indeed, people are doing it every day. And they're doing it without the benefit of the magnificent stage called "radio" - the stage which gives you an unfair advantage over any of them. What does Michelle … [Read more...]

tracyjohnsonlarge
08/27

Tracy Johnson on What Makes Radio Talent Great

What makes radio talent great? Where do you find it? And how can you leverage it? Those are just some of the questions tackled by Tracy Johnson, CEO of the Tracy Johnson Media Group in this Q&A from hivio, the audio future festival. Tracy has a long and decorated career as a broadcast executive, specializing in programming, marketing, talent coaching and management, and he's the author of three books about developing on-air superstars that have been described as The Bible of Personality Radio. Tracy answers these and other questions: What is the state of talent on radio from … [Read more...]

hamishandandylarge
07/31

Wow, Look What U.S. Radio Can Learn from Australian Broadcasters!

The number one media brand in Australia is a radio show. Think about that for a second. The number one media brand in Australia is a radio show. So says Southern Cross Austereo's Craig Bruce as he provides a master class on making great audio entertainment and developing and nurturing talent. There's a lot U.S. broadcasters can learn from Craig's keen comments and finely-tuned best practices, which he shared with all of us in his Q&A at hivio 2014, the audio future festival. Be forewarned: Not all of what he says about U.S. radio is complimentary. And you will particularly … [Read more...]

andrealarge3
07/14

What Radio Can Learn from a YouTube Star

What's the difference between a media brand and an individual with 50 million YouTube views? Nothing! Andrea Russett is a YouTube phenomenon. She has amassed over 700K Twitter followers, 1 million YouTube subscribers, 1.1 million Instagram followers, and 50 million YouTube views. Speaking with me at hivio 2014 with her manager Phil Becker, here are some of the questions that Andrea and Phil answered: How did you become a YouTube Star? How do you grow that kind of attention? What do brands expect from a YouTube Star? How do they work with you? How did you work on the … [Read more...]

heartwithheadphones1024
05/29

Why Do Radio Personalities Exist?

It's not about how little you talk, it's about how much you say. Granted, the ratings generally show that less talk is better on music-oriented stations. Except, that is, when the talk is compelling and the person talking is someone listeners want to hear from. In other words, when the DJ is part of the brand rather than in the brand's way, he or she is as much a part of what listeners look forward to as any song. You become worth hearing when you have forged a relationship with listeners over time. Do you tell your friends to shut up while you're listening to music? Or do you hear … [Read more...]

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