Tag: talent

hivio header
06/04

hivio is LIVE Thursday and Friday – WATCH for FREE

hivio, the audio future festival, is LIVE THURSDAY and FRIDAY! You can watch it for FREE! Radio, online radio, podcasting, agencies, social media, brands, talent, and voices from transmedia brands like TV Guide and TheBlaze and a special appearance by Marilu Henner. It's all happening at hivio. We're live on Thursday, from 1 - 5pm PT and Friday from 9am - 1pm PT. Join us as we take the stage at the legendary Hollywood Improv. Just click the image below and click "add to calendar" or watch us live in real time. There you can also see the full lineup and what time everything is … [Read more...]

hivio header
06/03

Watch hivio Stream LIVE on Thursday

hivio is the audio future festival, and it begins THURSDAY! You can watch it LIVE for FREE! Radio, online radio, podcasting, agencies, social media, brands, talent, voices from transmedia brands like TV Guide and TheBlaze, and a special appearance from Marilu Henner. It's all happening at hivio. We get started at 1pm PT / 4pm ET, Thursday June 4. LIVE from the legendary Hollywood Improv. Get notified when we go live! Just click the image below and click "add to calendar" or watch us live in real time. There you can also see the full lineup and what time everything is happening. … [Read more...]

starwars7
04/20

What Radio Can Learn from Star Wars VII

Last week the Internet melted. And if you're a Star Wars fan, you know the precise moment: When the latest teaser trailer for the newest chapter in the long-running Star Wars saga was unleashed online. You've probably seen it by now. It has been watched more than 40 million times, so I'm assuming at least one of those viewings was yours. So I thought, what can radio broadcasters learn from the pandemonium surrounding this second in a series of promotional trailers for a movie which promises to stop both space and time when it finally opens in a cineplex near you in … [Read more...]

wasteland_large
03/18

Is Social Media “A Great Wasteland”?

Is social media “a great wasteland” of the modern media age? And…why is MSNBC launching daily Facebook videos that have nothing to do with the MSNBC brand? It’s episode 15 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Tom rants and raves on platforms mistaken for brands. Mark rants and raves about the importance of Hollywood actors’ Twitter followings, how often you should (or shouldn’t) post to social media, and one new podcast that wants you to review it WITHOUT listening to it. Listen as we go inside media to reveal the ugly … [Read more...]

soylentgreen
11/17

Radio’s Crisis of Personality

One of radio's greatest advantages relative to competing media are its personalities - or at least that could be an advantage. But a "personality" isn't simply a voice on the air. For a personality to matter he or she must be a genuine talent, someone with "star power" who magnetizes an audience because he or she is just that good. Anything less is just a voice. So what personalities do consumers think of when they think of radio? I thought I'd find out. I did a flash study with 1,000 consumers in the U.S. aged 18-54 and I asked this question: What are the names of the THREE most … [Read more...]

halloween
10/31

A Halloween Story for Broadcasters

This is something of a tradition for me - to post one particular spooky video I produced about three years ago. Every year on Halloween I share it again. If you've seen it before please forgive the indulgence. The truth is that my list has swelled to about double what it was last year at this time, so this is new for many. It's a lesson from one of Hollywood's most famous monsters for all the radio and media monsters of today. Enjoy. And happy Halloween. … [Read more...]

howardlarge
10/09

The Secret of Howard Stern

Bob Lefsetz penned a great piece in praise of Howard Stern recently. I recommend you check it out. It's great not simply because he hits all the right notes about Howard, although he does. It's great because Bob deciphers the real secret to Howard's success, a secret available to anyone who considers themselves "talent." Says Lefsetz: Unless you have the confidence to woodshed in the wilderness until you're appealing to the masses you'll never become a legend. And this: When everybody went BuzzFeed, boiling it down to the nugget for the supposedly short attention span public, … [Read more...]

michellephan
10/06

Who Says Radio Talent Can’t Compete with Hollywood?

I've watched with some bemusement a debate in broadcasting circles: Does it makes sense for broadcasters to embrace an abundance of digital tools - including video - to tell their stories and reach their audiences across platforms? Or should radio folks simply do better radio? After all, can you really compete with Hollywood? With ABC and NBC and CBS? Well of course you can. Indeed, people are doing it every day. And they're doing it without the benefit of the magnificent stage called "radio" - the stage which gives you an unfair advantage over any of them. What does Michelle … [Read more...]

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