Tag: strategy

02/08

Radio’s Lost Podcasting Opportunity

When you talk to radio broadcasters about their podcasting strategy, they tend to see it from the same perspective: The one that relates to their own content. But there's another way to see podcasting strategy, one that is right in front of your ears. I have a secret podcast project (B2C, not B2B) launching this spring (it's gonna be killer), and that has given me the chance to chat up some of the key figures in the "business of podcasting" space. I encouraged one to reach out to radio stations to pitch the idea that they should run his podcasts on their radio stations. It's all audio, … [Read more...]

01/19

The Magic of Radio Experiences

Retail stores are closing all across the country. "It's Amazon! They're stealing our market!" That's the refrain. And it's true, right? But wait... Has America lost its taste to shop locally? And what does that imply for local broadcasters who also compete for the attention of their audiences with platforms not bound by geography? Here's a reality check from Forrester Retail Analyst Brendan Witcher: Consumer confidence is the highest it's been in over a decade, and leading retailers with solid go-to-market strategies are reporting both growth and expansion. This year, we’ll do … [Read more...]

08/02

hivio 2016 – How Pandora is Changing Audio Advertising

Lizzie Widhelm is Pandora’s Senior Vice President of Ad Product Sales & Strategy where she spearheads the team that brings advertising products to life and to market. At this Q&A from hivio, the audio future festival, Lizzie talks about the evolving Pandora platform and how it's changing its sales strategy to meet the future head-on. Here are some of the questions we cover: Why is this evolution of Pandora so important? How is the new shape of Pandora likely to be different from what Spotify provides today? What is your sales strategy at Pandora? Talk about your … [Read more...]

07/21

Here’s How Digital Makes Audio Content Better – NPR’s Anya Grundmann

Think digital and radio are two separate worlds and digital learnings can't make audio content across platforms better and more popular? Think again. Anya Grundmann is NPR's Vice President for Programming and Audience Development. She leads NPR's programming center and its strategy for program acquisition, evaluation, and development. In this remarkable presentation from hivio, Anya shares what NPR has learned from its digital efforts and how those digital efforts have enhanced their ability to create outstanding audio content. This presentation is a must-see for anyone in the … [Read more...]

06/27

Ad Blocking is Exploding – Here’s How to Fight Back

Ad blocking is exploding. Here's how to fight back. And... This is what makes your fans "tick." It’s episode 44 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves on why Anderson Cooper's ban on the Orlando Killer's face and name on-air is well intentioned but ultimately useless, how most people share online content without reading it first, and much more. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. For show … [Read more...]

03/19

Is NPR Crazy? Yes, Like a Fox

So NPR has decided it won’t promote its podcasts or NPR One on air, and many critics are calling them out for what they describe as stupidity. I think these critics are missing the larger point. Sure, NPR derives a huge portion of its revenue from local stations, and local stations have long been uncomfortable (to say the least) with NPR's practice of routing around them to deliver their content - in many cases, content popularized by these very local stations - directly to consumers on-demand. So on the surface, NPR's decision to avoid podcast/NPR One promotion on-air looks like the … [Read more...]

01/24

One Surprising Thing Radio Can Learn from Donald Trump

I could drone on and on about the lessons Donald Trump teaches media companies, but many of the lessons are so obvious that I need not bother. There's one, however, that you may find surprising. The Trump campaign has on file the name, phone number, address, and email of every one of the tens of thousands who flock to Trump events nationwide. Can your brand say that? Now I'm not suggesting this is unusual in the political sphere. My guess is that it's the norm (which is why it may not confer the desired competitive advantage to Trump, but it will certainly help him keep up with the … [Read more...]

12/19

Does Your Radio Station Need a Mobile App?

Why should radio broadcasters care about mobile? And, more importantly, what strategies should broadcasters employ to stay in tune with their audiences as they adopt mobile and move some or most of their attention and usage to it? Jeff Hasen is the perfect person to talk with about this. He's the author of The Art of Mobile Persuasion: How the World's Most Influential Brands are Transforming the Customer Relationship through Courageous Mobile Marketing. He's also a veteran of the radio wars. Here are some of the topics we cover in this short video Q&A: Why should radio … [Read more...]

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