Tag: sharing


Radio: You’re Messing Up on Facebook

Now that I have argued how Facebook has – and will continue to – gradually “un-like” your radio brand by blocking more of your content from the news feeds of fans who “like” your page, it’s time for me to remind you why Facebook is not only a great place for you to invest effort, but one you could do a lot more with.I argued that you should invest more effort in building your own email list – and indeed you should. But is this sufficient?No.Here’s why you still need Facebook: Because that’s where everybody is and that’s where everybody shares.Even my post critical of Facebook … [Read more...]


What Do You Want Consumers to Talk About?

We spend oodles of time watching the ratings, minimizing tune-outs, hoping that this or that stray PPM panelist blesses us with her proximity to a radio. We obsess on consistency and on delivering on whatever promise we wish our brands to make.And when it comes to marketing, which most stations rarely do nowadays, we dream up ways to attract people to our brands by spelling out our attributes and doing so as publicly as possible. Or we simply "play the PPM game" so as to shift the impression of listening, even for a blink in time.But brand-making is about meaning-making. It's not about … [Read more...]

Spreading the Message of Radio

Are You Set Up to Share or to Fail?

Although I quote my friend Seth Godin regularly, I rarely repost his thoughts in their entirety.  Today I am going to make an exception for a post which is, in every way, exceptional:Horizontal marketing isn't a new idea.  But it is the new reality for just about every organization.Vertical marketing means the marketer (the one with money) is in charge. Vertical marketing starts at the top and involves running ads, sending out direct mail and pushing hype through the media. Your money, your plans, your control. It might not work, but generally the worst outcome is that you will be … [Read more...]

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