Tag: relevance

neighborhood
12/17

Me, My Family, and My Neighborhood

"Local” or “not local” is the wrong way to think about news and entertainment on the radio.When it comes to information, for example, there are two flavors – one kind is relevant to me, my family, or my neighborhood. The other kind is entertainment.Here is an overview of consumers' “circles of interest”:At the center is ME. Then my FAMILY. Then my NEIGHBORHOOD.Why not a circle for city (i.e., "local") news?Because the only city news that matters to me is the kind that affects me, my family, and my neighborhood (with the singular and important exception of local … [Read more...]

relevant
04/29

Radio’s Biggest Problem: Leadership

Relevance is a funny thing.Many of radio's leaders will argue radio's relevance is proved by its widespread consumer usage.Hogwash.Usage is a temporal thing. It is a byproduct of relevance but it is not relevance. Relevance is relevance.And long-lived goods and services which are not as relevant to me and my life as newer goods and services will be disrupted and displaced by those newer goods and services over time.So never take refuge in being popular. Just ask MySpace.Likewise, relevance is not simply being present in every place and on every device. This is another … [Read more...]

relevance
11/08

Is Radio “Relevant”?

I was struck by the following exchange about radio's relevance - or lack thereof - from Radio Ink: Entercom CEO David Field got the hair on his back up a little bit yesterday when speaking at a Wells Fargo Media Conference yesterday. When answering a question about whether radio was relevant anymore, Field said there's "a lack of respect for what radio is and has accomplished" out there. "More people listen to radio than ever before. When you aggregate all the other listening of audio, it's still less than 10%. Radio is still over 90%. Go compare that to TV. They never have to answer about … [Read more...]

relevance
09/06

How Radio can stay “Relevant”

Last week I was interviewed for a radio show by an international broadcaster and she asked me one question that has haunted me for days:"How can radio remain relevant to consumers?"This question is innocuous on its face, but upon consideration, it's remarkable.Who would have ever imagined we would ask such a question about radio?With hundreds of millions of distribution devices (i.e., radios) in every home work and car and almost universal usage of the medium, how could we ever question the relevance of our role in the lives of consumers?  And what does it mean that we … [Read more...]

personalrelevance
08/18

Radio: It’s not about More Choice – it’s about More Relevance

“Brands don’t necessarily need more choices, they need more choices that are personally relevant.”That’s from advertising giant John Winsor, head of ad agency Victors & Spoils, the former VP/Executive Director of Strategy and Innovation at Crispin Porter + Bogusky, and soon to be interviewed for this blog.Think about what that means. Especially in a world of blossoming choices – a world where anyone can copy your playlist song for song if they wish. How do you keep your audiences interested in your brand?We tend to assume that the problem of too much choice means we need to … [Read more...]

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