Tag: real housewives

07/31

The Problem With Podcasting is NOT Discovery

If you were to survey most folks in the podcast space, they'd tell you that the primary problem they face is surfacing their content: Discovery. That, of course, is the natural perception you'd expect to find among people with too-small audiences who can't reconcile the size of their audience with the scale of the always-on, worldwide distribution provided by the Internet. My show is available everywhere and all-the-time! So what's the problem? Well, let's assume the problem is not with the "quality" of your¬†show for the sake of argument. After all, plenty of great content is released … [Read more...]

06/06

Un-Music is the Future of Radio

One of radio's biggest problems is that our industry has a tendency to imagine itself inside a bubble. A bubble where the best practices emerge from the broadcaster across the street or across the country rather than from a different medium altogether or the entrepreneur slaving away in his or her garage, powered by a non-stop supply of Red Bulls. The problem with "bubble" thinking is that when what you do is re-imagined, it's rarely re-imagined by your direct competitor. ¬†Instead, it's re-imagined by someone who, until that moment, wasn't even on your competitive radar. And it's … [Read more...]

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