Tag: ratings

darrylparkslarge
07/18

Why Nothing Changes in Talk Radio

Today, I'm taking a back seat to the inimitable Darryl Parks, a legend in the world of commercial radio spoken word. Darryl has an extraordinarily blunt and insightful perspective on what ails Talk Radio, and you can read it here. A few highlights: I guess I hit close to home with my prior blog post on the Ratings Disaster that is today’s talk radio. The June PPM’s suck for talk radio. Hell. The diary markets coming in are bringing little joy. And many in the talk radio industry just sit back and continue on autopilot with the same hard line conservative narrative hour after hour, ignoring … [Read more...]

nielsenoopsbig
06/16

Radio Ratings are in a Heap of Trouble

If you can't trust the Nielsen ratings in America's largest radio market, then where can you trust them? A few days ago, Nielsen delayed the release of May ratings for Los Angeles when "inconsistencies" resulted in the need for more "quality control reviews." Since then, the problem has only deepened. From the LA Times: Nielsen has been attempting to verify that individuals who participated in its sample audience panel were truly independent and did not have ties to any radio stations or radio personalities that were being measured. The ratings agency said Wednesday that it needed to … [Read more...]

abacus
06/13

The Unfortunate Farce of Radio Ratings

I just delivered a research project for a broadcaster in a relatively small market. The study contained the opinions of 600 people. Now this market, like virtually all markets, has its radio usage measured by Nielsen - in this case, by diaries. Do you know how long it takes Nielsen to recruit a sample in this market as large as the sample in my research project? Two years. That's right. The sample sizes in markets like this one - and markets like yours - are almost laughably small. In fact, we would all laugh if our direct incentive was to do anything but cry. Recently Tracy … [Read more...]

hannitysmoking
05/14

What is Sean Hannity Smoking?

“It’s the single biggest threat to the radio business today, the measurement system is flawed in a dramatic way.” So says Sean Hannity in Radio Ink: For example, in New York, if you’re listening to The Sean Hannity Radio Show on the WOR website, even if you have a Portable People Meter, I can’t get credit for that. We know that WABC, at times, had well over 1.4 million people listening online. If we can’t get credit for that, then all the data that’s being put out there is just inaccurate. Then you add to that those people who listen to me on satellite. That’s unmeasured. If people listen … [Read more...]

fallontonight
03/25

How Social Media Can Improve Your Radio Station’s Ratings

Why are you investing the time, energy, and effort you're putting into social media? And more importantly, are you investing that energy right? I could write a post about tactical techniques to spike listenership via social media, but authorities like NuVooDoo will happily walk you through exactly that kind of campaign. Instead, I want to write about something larger: How does your brand view social media and its ongoing role in stoking attention, interest, tune-in, and tune-back to your station? Here I'm talking about the over-the-air manifestation of your brand. There are a host of … [Read more...]

not-listening-1024
02/24

6 Reasons Radio Listeners IGNORE Your Morning Show

You know the routine. Your radio station introduces a new morning show and you sit back and wait for the magic to happen. And you wait...and you wait. Still, the audience doesn't know them, doesn't care about them, or knows them and still doesn't care about them. Why is this happening? Six reasons: 1. Because they're just not that good It's true! Radio managers are not famous for spotting and nurturing talent. And a corollary: Being good is hard! There's a reason why Howard Stern was fired all the way to the top. There's a reason why it's a safer bet to plug in Ryan … [Read more...]

pandoraradio
01/19

Buying Pandora can Increase Your Radio Station’s Ratings

What?! Yes, a radio station can buy time on Pandora with the intention of driving audience to the station either online or (less efficiently) on-air. How do I know? Because some stations have done it - and done it successfully enough to be repeat customers. Just one example: A station in a top ten market wanted to communicate to listeners of Pandora's Christmas music that this station was "All Christmas" during the holiday season when the campaign ran. Makes sense, right? I'm listening to Christmas tunes on Pandora...Up pops an ad from a radio station promoting their own Christmas … [Read more...]

woman-screaming
07/11

Once Upon a Time in the Land of PPM

Are you sick of this yet? PPM market. After many months of consistent and strong ratings performance, things nosedive. All at once. No explanation. No calls to the station. No sudden change in market or station variables. No mass exodus of fans to another market closer to the beach. No seasonally expected change caused by, say, sports or Christmas. No sudden turn in music trends. No staff changes. Nothing. Yet there it was, suddenly and consistently bad ratings. Until now. Because based on the latest batch of ratings, the station is now number one. No, not just "healthy … [Read more...]

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