Tag: ratings


Why Are You Trusting Your Ratings to Nielsen?

I have largely steered clear of the Voltair/Nielsen discussion (except for this piece) because it's so simple: It's a classic evolutionary dilemma, and in those evolutionary dilemmas the individuals who are most capable of adapting survive and those most finely tuned to their changing environments thrive. In other words, those who spend their hard-earned bucks on Voltair gadgets will have an advantage over those who do not. Now Nielsen announces that it's "improving" its technology so as to provide every participant a level playing field and perhaps eliminate the "need" for Voltair … [Read more...]


Media Unplugged – Is the New Apple Music a “Mess?”

Is the new Apple Music a mess? And… The new marketing muscle of your favorite movie stars. It's episode 21 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about Kaitlin Jenner’s first name, the mismatch between social media performance and actual TV ratings, and the journalist who tricked media outlets into believing that chocolate makes you thin. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. For show … [Read more...]


Too Much Fuss about Voltair

You've heard of Voltair, that's the audio technology that presumably allows PPM devices to more effectively pick up that all-important encoded signal that says a radio station is near. Every day it's in the radio biz news headlines, and I don't know why. If it works, then you should buy one, shouldn't you? Everyone should, right? It's not an unfair advantage if it's available to all, is it? Just go buy one and wring every last bit of credit out of those encoded signals. What are we talking about here? Maybe it might work as described, but you don't know for sure. Then go buy one just … [Read more...]


Future of Music Radio: Today’s Hits and Less Variety

Have you noticed? There hasn't been a significant new music radio format introduced in a decade. Sure, we've had Rhythm AC and Classic Hip Hop and perhaps other approaches that make nominal sense in a smattering of markets. But nothing big, nothing widespread, nothing popular across markets. Not since the so-called Adult Hits format. And that, you should remember, was presented as the antidote to the narrowness of terrestrial radio formats when those were the only formats we knew. It was built for the appetite for variety, the disdain for clutter and interruptions, and - critically - … [Read more...]


Uh Oh: Radio’s Reach is Declining

In  a new report from Nielsen, the news for the traditional radio space is decidedly unsurprising, and not the stuff of holiday cheer. As Tom Taylor summarizes: AM/FM’s monthly reach gained half-a-percent – but Time-Spent fell 3% over last year. And the 3% drop is consistent across African-Americans and Hispanics, two groups that have traditionally shown stronger listening than the national average. Two charts display the contrast between monthly reach for Americans age 2+ and their actual consumption of radio. The positive news - the “number of users” for radio grew 0.5% compared to last … [Read more...]


Nielsen Ratings are a Toxic Force that Imperils Radio’s Future

Recently I was in a gathering of brands. Not agencies, brands. Among my conversations was one with the VP and Director of Global Media & Digital Marketing for a well known company that, among other things, produces one of the most famous brands of whiskey in the world. I asked him: What do you spend your day doing, thinking about, worrying about? He talked to me about the time he and his team spend creating personas representing the user segments of his brand. He talked about how all the tentacles of the brand arose from those personas and what those segments valued. He talked … [Read more...]


If CNN’s Ratings “Don’t Matter,” Why Do Yours?

The entire category of cable news is suffering a ratings slide. So acknowledges Time Warner CEO Jeff Bewkes. But what's his solution? How will he turn the cable news ratings situation around? Well it turns out that's asking the wrong question. In fact, CNN's response has been to add specialty shows which are decidedly not "cable news" per se - shows like Anthony Bourdain Parts Unknown, a new show from Mike Rowe, and custom-produced documentaries. That is, CNN is broadening the definition of what its category can be. And viewers are responding. But the larger issue is a "mistake" … [Read more...]


Why Nothing Changes in Talk Radio

Today, I'm taking a back seat to the inimitable Darryl Parks, a legend in the world of commercial radio spoken word. Darryl has an extraordinarily blunt and insightful perspective on what ails Talk Radio, and you can read it here. A few highlights: I guess I hit close to home with my prior blog post on the Ratings Disaster that is today’s talk radio. The June PPM’s suck for talk radio. Hell. The diary markets coming in are bringing little joy. And many in the talk radio industry just sit back and continue on autopilot with the same hard line conservative narrative hour after hour, ignoring … [Read more...]

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