Tag: radio

01/17

The Secrets to Facebook Engagement for Radio

Now that Facebook is all but "pay for play," what's the best way for you to maximize your time and your investment on the platform as you build out your social media engagement for your radio brand? No longer is it worth wasting time posting for posting's sake. And no longer is money involved in Facebook advertising so small that it doesn't matter. So what should you do? And what shouldn't you do? Those are the questions tackled in a new report based on an analysis of data from 800 million Facebook posts made in 2016. The researchers examined the number of shares, likes, and … [Read more...]

01/11

Younger Audiences Hate Ads Even More Than You Do

According to a new global media habits study from Kantar Millward Brown, if you think your audience hates advertising now, just wait. It is about to get a lot worse. The study spanned 39 countries and 23,907 interviews, including populations representing Gen X (35–49), Gen Y (20–34) and Gen Z (16–19). According to the report: It’s particularly tricky to get Gen Z to engage, because they are highly discriminating and more averse to advertising in general. In the online space Gen Z are significantly more likely to skip ads, suggesting they have a lower threshold for boredom. They are also … [Read more...]

01/05

Here’s How Radio Gets MORE Important In Cars

I have written extensively about the challenges radio will have in cars with a dashboard which is built to sync with Apple Carplay and Android Auto. I have also written a lot about what happens to radio when cars drive themselves (hint: It gets ugly). But there's another force out there and it's a force in the other direction. And that force is your own voice. Ford has announced an integration between their Sync platform and Amazon's Alexa voice control system: [Starting] this summer, drivers will be able to talk to Alexa in their Ford vehicle to ask questions, look for destinations, … [Read more...]

01/03

Long-Term Trends in Radio Listening Revealed

One of the biggest secrets in radio is what's happening to listening over the long term. Talk to insiders and they will acknowledge that while a huge majority of Americans still listen to the radio the amount of time spent listening continues to decline. Or does it? Well, it depends on how you measure it. And that should add one more reason to the long laundry list of reasons why broadcasters should be irritated at Nielsen, which presumes to produce the accepted unit of measure. Get ready for some pictures you rarely see. These are from a report by the Radio Research Consortium and … [Read more...]

12/28

hivio 2016 – Glenn McQuaid and “Tales from Beyond the Pale”

The power of audio is more than just music or even "spoken word." With his partner Larry Fessenden, Glenn McQuaid is the co-creator of the extraordinary contemporary audio drama series “Tales from Beyond the Pale,” featuring voices you’ll recognize from artists like Vincent D’Onofrio, Sean Young, and the late, great horror legend Angus Scrimm. In addition to writing and directing many episodes of Tales, Glenn is also well known for his feature film work - he was writer/director of the period horror/comedy I Sell The Dead, starring Larry Fessenden, Dominic Monaghan, and Ron Perlman. And … [Read more...]

12/21

Facebook Live Audio – So What?

Cue the panic in the radio streets. Facebook is moving into the audio space by making available a publishing tool called "Live Audio." "Should you be worried?" asks Radio Ink (which should be in a position to answer that question rather than ask it). First, let's acknowledge the utter inevitability of this announcement. Facebook's job is to extract dollars from potential advertisers who value the platform's virtually infinite and addressable audience and want to reach them in every possible channel. To ignore audio would be leaving money on the table. And that's not Facebook's … [Read more...]

12/08

hivio 2016 – Jesse Thorn on Leveraging Podcasting and Radio

What can the audio space - radio, online radio, and podcasters, learn from Jesse Thorn? Jesse is the host and producer of some very popular radio shows and podcasts, Bullseye and Jordan, Jesse, Go!, and the co-host and producer of Judge John Hodgman and the proprietor of MaximumFun.org. He founded the show that became Bullseye way back in 2000. In 2007, the show began to be distributed by Public Radio International, making Jesse the youngest national host in public radio history. Since 2013 Bullseye has been distributed by NPR and currently airs on more than seventy public radio stations … [Read more...]

12/07

The Biggest Problem with Podcasting is…

Everyone's abuzz about podcasting! Well, kind of. Maybe not everyone. You've probably seen the 2016 stats: According to Edison, 21% of Americans ages 12 and up have listened to a podcast in the past month. That's followed by this spin on trends: "That is up from 17% in 2015. Monthly podcast listenership has increased 75% since 2013." Everyone deserves a high-five, right? Those numbers are huge! But wait a minute. I think folks in the audio space are missing the bigger story: Only 21% of us have listened to even one podcast in the past month. Consider that there are 47 … [Read more...]

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