Tag: radio

04/13

Oh No! Listeners Switch Stations! It’s the End of the World!

So people are freaking out about the new Edison data indicating that consumers – that’s you and me – switch stations 22 times in an average commute. …unless you’re my beautiful wife, in which case you switch stations 2200 times in an average commute. Is that number (the 22) shocking? I don’t know why. Anybody who has ever been in a car has seen this firsthand. I know we want to imagine that no advertiser will ever figure this out, but hey, advertisers know this already. They have fingers and buttons and the same impossibly short attention span the rest of us have. Yes, it’s easy, it’s … [Read more...]

03/23

If Radio Wants to Matter in the Cars of the Future…

Remember when buying a new car meant more than buying an entertainment system that also happened to contain wheels? In other words, remember when you bought the car, not the entertainment system? No longer. Watch this TV spot for the new Kia Optima. It compares the entertainment system "in most mid-size sedans" to a Rubiks Cube. The solution to that problem? Apple CarPlay! So doing stuff via your entertainment system in your car "is as easy as it is on your iPhone." This strategy will last right up until Apple CarPlay (or Android Auto) is embedded into every auto dashboard. … [Read more...]

03/19

Is NPR Crazy? Yes, Like a Fox

So NPR has decided it won’t promote its podcasts or NPR One on air, and many critics are calling them out for what they describe as stupidity. I think these critics are missing the larger point. Sure, NPR derives a huge portion of its revenue from local stations, and local stations have long been uncomfortable (to say the least) with NPR's practice of routing around them to deliver their content - in many cases, content popularized by these very local stations - directly to consumers on-demand. So on the surface, NPR's decision to avoid podcast/NPR One promotion on-air looks like the … [Read more...]

03/17

Radio’s Advertising Spending Forecast – 2015 – 2020

There's a new report from one of my favorite media experts, Jack Myers, and it highlights advertising revenue projections for radio and other media from 2015 to 2020 (you can download your own copy here). To summarize: Terrestrial radio (non-digital advertising only) is expected to be essentially flat with 0.6% growth annually. Digital advertising revenue is expected to increase by 18% annually over the next five years. That means digital will rise from 9% of overall ad revenue in 2015 to 19% in 2020. In other words, all the growth in radio ad revenue is likely to come from digital … [Read more...]

03/16

Audio is a Feature, Not an Industry

So what does it mean when the radio industry headlines lead with debt-burdened iHeartMedia and this: iHeartMedia Battles Angry Creditors as Bankruptcy Looms. What does it mean when the next headline is about Cumulus, and this quotation: "Q4 and 2015 results dismal as radio's decline shows no signs of stabilization." What does it mean when CBS announces their plan to spin all of their radio assets while at the same time vowing to boost revenue $3.75 Billion by 2020 based on everything except radio: Retransmission fees, OTT, international projects, and more? What does it mean when … [Read more...]

03/13

Better Listen to Saul

In the latest episode of the excellent Re/code Media Podcast, host Peter Kafka (who will be onstage talking media with me at hivio in June) interviewed Peter Gould, the co-creator of TV's Better Call Saul, a terrific show and the spinoff to the amazing Breaking Bad. One thing Peter said stuck with me: "The job of each episode is to make you want to watch the next episode." You bet it is. But if you're a DJ, do you see that as your job? Is it the job of every break to make listeners want to tune in the next break? Or is it the job of every break to sell some stuff and get back to … [Read more...]

03/08

What Podcasting Can’t Do

Is podcasting the hot new thing? Maybe. But it is not the hot everything, not even when it comes to audio. Look at Facebook, a platform that was driven primarily by text until recently, when it became driven primarily by images and later by video. Now the big news is that Facebook is pivoting towards LIVE video. Facebook is reportedly tweaking their algorithm so that you'll see a lot more live video in your newsfeeds. According to a company post, "Facebook Live videos are more likely to appear higher in News Feed when those videos are actually live, compared to after they are no … [Read more...]

02/22

Why Isn’t There More Progressive Talk Radio?

It's not about having a voice, it's about being heard. This is the fundamental truth being lost on the tribe of progressive activists in Milwaukee who bemoan the lack of opinions from other-than-conservative voices on the local airwaves. As anyone familiar with the dynamics of radio (not to mention the history of progressive radio network Air America) knows, there is a strong symbiosis between the slant of political talk and the available audience for political talk. Both lean older, whiter, and conservative. And it's not just radio. After all, cable TV has a progressive alternative … [Read more...]

* = required field

Dive Into The Blog