Tag: radio

02/10

Radio Listeners Have More Sex

A recent study set out to determine the difference between hearing music aloud and together with others (the way radio tends to be consumed) versus hearing that music alone (e.g., via earbuds or headphones). The study, sponsored by Sonos and Apple Music, came to this conclusion (reported in Mashable): With music being played aloud, families reported spending 13% more time together and were in closer proximity to each other (20% more of the time). That second stat may have something to do with the huge increase in sex. Globally, the music listeners reported having 67% more sex. While the … [Read more...]

02/08

No AM Radio? Automakers Should Listen To Their Customers

Now I am as pro-technology as anyone you'll find in the audio space, but the reason to be pro-technology is to be pro-consumer. Because any technology that doesn't serve the interests and desires of consumers is a solution that, by definition, nobody wants. And the only thing worse than not being wanted is being UNwanted. So it is with the ridiculous decision of BMW and Tesla to dispense with AM radio in some of their recent EV vehicle lines. Not surprisingly, some consumers are up in arms over this, as detailed in this incredibly poorly written piece in something called … [Read more...]

02/03

Announcing: hivio 2016 – Get your TIX now!

It's back! It's hivio, the audio future conference. What is it? One of the coolest events of the year, hivio brings together more than 100 of the most influential people in audio and media for two days of candid, unscripted conversation. This is not your father's NAB (no offense intended, NAB). Amazing thought-leaders and provocative presentations. No boring panels. No celebrity keynoters. hivio is LIVE in LA on June 2 and 3, 2016 at the Andaz West Hollywood. Tickets and more information are available here Early-bird tickets are available for a limited time and in limited … [Read more...]

01/26

Look out! The Attention Economy is Collapsing!

Look out! The attention economy is collapsing! And… ABC Family Channel rebrands as “Freeform” – and who cares? It’s episode 35 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves on yet another reference to the tired Oreo “dip in the dark” social media tactic, the mysterious connection – if any – between social media wins and TV ratings wins, and a tribute to the legendary David Bowie. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here … [Read more...]

01/24

One Surprising Thing Radio Can Learn from Donald Trump

I could drone on and on about the lessons Donald Trump teaches media companies, but many of the lessons are so obvious that I need not bother. There's one, however, that you may find surprising. The Trump campaign has on file the name, phone number, address, and email of every one of the tens of thousands who flock to Trump events nationwide. Can your brand say that? Now I'm not suggesting this is unusual in the political sphere. My guess is that it's the norm (which is why it may not confer the desired competitive advantage to Trump, but it will certainly help him keep up with the … [Read more...]

01/15

Your Audio Does Not Want to Go Viral

Everybody wants to go viral. It's as if your little corner of fame or infamy is not complete unless you have some tidbit of content achieving the kind of exponential exposure that used to require things like, say, TV or radio. The same goes for those who create audio content and post it online with all the best intentions and hopes for a viral miracle. So the other day I read something that stopped me cold. It was a comment from Jenna Weiss-Berman, director of audio at BuzzFeed, a platform which knows approximately everything about going viral. And here's what Jenna said: Audio will … [Read more...]

01/13

The End of Commercial Clutter on Radio?

If there's any medium more cluttered with commercials than radio, that medium would be TV. Or is it? Some signs suggest that the powers-that-be in TV-land sense a turning point. Witness these words from Kevin Reilly, president of the TBS and TNT cable nets last week at the TCA winter press tour: We have overstuffed the bird. We need to create a better viewing experience. A "better viewing experience"? How about a "better listening experience," radio broadcasters? Stuart Elliott at [Media Unplugged distribution partner] Media Village writes: Reilly, who is also Chief Creative … [Read more...]

01/04

Look Out! Ford will Support Apple CarPlay and Android Auto by 2017

Ford is going all-in on bringing Apple CarPlay and Android Auto to the auto dashboard: Ford is making Apple CarPlay and Android Auto available on all 2017 vehicles equipped with Sync 3 in North America, starting with the all-new Ford Escape. Owners of 2016 vehicles equipped with Sync 3 will get an opportunity to upgrade "later in the year," the company said without providing details. What this means is that, beginning with 2017 auto models, the new car will essentially become a smartphone with wheels. You need to wrap your head around this in order to appreciate what it does and doesn't … [Read more...]

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