Tag: radio

robertmckee_large
03/11

The Power of Audio Storytelling

Robert McKee is a teacher of Story and author of the classic book Story. Style, Structure, Substance and the Principles of Screenwriting. Past students of Mr. McKee's include people like Peter Jackson, Russell Brand, Jimmy Fallon, Julia Roberts, Geoffrey Rush, Kirk Douglas, David Bowie, Meg Ryan, John Cleese, and many more. McKee is hosting an event on how to use story in business called Storynomics on March 19 in LA. I’ll be there. So should you. Click below to watch our Q&A: What follows is a highly edited transcript of our conversation. Ramsey: For those of us in business, … [Read more...]

lovingaudio
03/04

The Audio of Things

Recent research indicated the surprising (to some) result that a relatively small fraction of consumers have a radio by their bedside, meaning it’s functionally impossible to “wake up to radio.” The solution: Get more radios in the bedroom, right? Actually, no, that’s not the solution. All technology is transitional, you see. And that includes that staple that used to be aptly called the “clock radio.” And so it goes, too, for the car dashboard. Other research recently reported by NTSMediaOnline indicated that: AM/FM radio remains the overwhelmingly preferred audio entertainment … [Read more...]

futureofradio
02/24

40 Years 40,000 Sales Calls – a Conversation with Barry Drake

There are few class acts in the radio and TV business classier than Barry Drake. After an amazing career leading a variety of radio and television companies, Barry has set down on paper the best lessons from those years, mixed with enough anecdotes and highlights for several careers. The book is 40 Years 40,000 Sales Calls: Thoughts on Radio and Advertising Based on a Lifetime of Customer Contact. And - notably - all the profits from the book benefit the Broadcasters Foundation of America. Enjoy this wide ranging conversation with Barry about his terrific new book and his … [Read more...]

choppywater
02/23

A Choppy Stream Ahead for NextRadio

With a great flourish, the powers-that-be behind the NextRadio app have announced that this week shall begin a thunderous effort to enlist one constituency so far utterly lacking in enthusiasm for NextRadio's product: Consumers. And so begins an onslaught of over-the-air radio spots designed to lead consumers to download an app that will not work on most of their phones, meanwhile attempting to incite rage that the "choppy, buffered streaming radio" that wireless companies "want you to pay for" is no substitute for comparatively crystal-clear FM radio, even though the content being consumed … [Read more...]

sexyadvertising_large
02/19

How Great Creative Makes Audio Advertising Sexy

Is it important for creative to make audio advertising sexy? Okay, not necessarily "sexy," per se - but seductive, compelling, irresistible? Yes, I think so. And Yaman Coskun explains why and how. Yaman is CEO of Yamanair, whose products include Cash by Creative. Click the play button below to watch the video: And while we're at it, can someone please ban spots that repeat phone numbers four times? If I wanted to remember a phone number I wouldn't own a smartphone. … [Read more...]

zanelowe_large
02/16

Here’s Why Apple Hired a Famous Radio DJ

Why would Apple hire a well-known radio DJ? This past weekend Apple plucked popular British DJ Zane Lowe from BBC's Radio 1. Lowe is famous for his artist interviews and for what Rolling Stone describes as his "keen ear for emerging new music." It's assumed that Lowe will work on iTunes Radio and its music products, of course. But not simply behind the scenes. He will be more than a "master curator." How do I know? Because there are many folks in the world who have an ear for what's new in music, and most of them don't earn their living as radio DJ's. If what you want is music … [Read more...]

FutureLarge
02/12

What’s the Future of Radio? That’s the Wrong Question

Everyone wants to know about "the future of radio"? But what if that's the wrong question? For example, what happens if (or is it when?) the FCC relaxes the rules restricting cross-ownership of newspaper, TV, and radio stations in local media markets? Reflect on how dramatically the radio industry changed when broadcasters were free to consolidate within the single distribution channel called "radio." Now how much do you think the landscape will change when the differences between media channels are no longer radio vs. TV vs. newspaper but rather between my bundle of media assets in a … [Read more...]

listentoradio_large
02/05

How to Monetize your Online Radio Streams

Last week I published a piece using actual data from actual broadcasters that argued that their brands could make more money if streaming spots were monetized separately from over-the-air spots. That is, separate inventories have greater revenue potential than one simulcast pool. So how does a radio broadcaster maximize revenue from that online-only pool of inventory? I'm going to provide some thoughts on that. Now I'll warn you: Not all of these ideas are easy and some of them will cause you to gulp hard. But the universe doesn't really care what you or I find comfortable and easy, does … [Read more...]

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