Tag: radio ratings

nielsenoopsbig
06/16

Radio Ratings are in a Heap of Trouble

If you can't trust the Nielsen ratings in America's largest radio market, then where can you trust them? A few days ago, Nielsen delayed the release of May ratings for Los Angeles when "inconsistencies" resulted in the need for more "quality control reviews." Since then, the problem has only deepened. From the LA Times: Nielsen has been attempting to verify that individuals who participated in its sample audience panel were truly independent and did not have ties to any radio stations or radio personalities that were being measured. The ratings agency said Wednesday that it needed to … [Read more...]

pandora
10/16

“The Number One Station is Pandora”

Any good radio research nowadays allows respondents to express what they listen to using the lines consumers draw, not the ones historically drawn by broadcasters. For that reason, one of the questions I ask is this: “Considering AM, FM, Satellite, and Internet Radio, what one radio station or service would you say is your favorite for music specifically? In one recent study in a large market among women who listen to Hit radio stations and are aged 15-34, the answer to this question was clear: The number one choice was Pandora. And it was ahead of #2 by no small … [Read more...]

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