Tag: radio industry

ironmansticker
07/25

Whatever Happened to Radio Bumper Stickers?

Once a radio industry - and radio station fan - mainstay, it's hard for me to find a radio station bumper sticker on the road nowadays. "People won't put bumper stickers on their cars anymore," some say. That's nonsense. People won't put just any bumper sticker on their cars. Just as people won't put just any vanity slogan on their license plate or just any branded frame around it. People brand themselves and their cars with symbols that give their lives meaning and tell their story to those who watch from afar. This is the story of who I am and what I love. Why would a radio station, … [Read more...]

hivio header
07/14

Marilu Henner Loves Radio – and Listeners Love Marilu

What's there to love about radio? A lot, according to Marilu Henner. Indeed, my conversation with the always warm and spirited Marilu was one of the highlights of hivio 2015. Marilu is the ultimate Hollywood hyphenate - author, actor, TV star, and humanitarian. Along with starring in over thirty films, six Broadway shows, and two hit classic sitcoms, Taxi and Evening Shade, this five-time Golden Globe Nominee now hosts her own nationally syndicated radio show The Marilu Henner Show. With equal parts news, advice and entertainment, Marilu offers celebrity guests, life-changing tips, and … [Read more...]

uniquelarge
07/13

What’s EXCLUSIVE about your Radio Brand?

If you aren't the exclusive provider for something meaningful, you're sunk. In April, I shared Bloomburg's report that Apple Music’s strategy would be to secure new music exclusives from some of the industry’s hottest artists, and I wrote about how exclusives were set to power the next generation of online radio competition and, by association, all radio competition. Now there's a report that this strategy is beginning to unfold, big time: Apple [has] started creating their own original content. The company made Drake's amazing "Energy" video in-house, as well as Pharrell's "Freedom" … [Read more...]

talentlarge
07/10

How to Hire Radio Talent

This week I was called by a radio industry trade and asked an interesting question: How should radio stations hire differently in this new age? In other words, what qualifications should we be looking for in talent, programming, and sales that are different from today's conventional qualifications? This is a great question, so let me provide some answers. Today I'll tackle how to hire radio talent. In a later post I'll take on how to hire radio programmers and sellers. First, let's consider it a given that talent is hired in no small part for their ability to generate and grow … [Read more...]

hivio header
07/08

The Future of Radio Talent – iHeartMedia’s Dennis Clark at hivio

So you think the future of radio is shutting up to play more songs? Think again. Dennis Clark is iHeartMedia's secret weapon when it comes to talent development. In this rare appearance before a U.S. audience at hivio 2015, Dennis talks about the future of talent and how talent is at the heart of radio's and audio's future. Some of the questions Dennis addresses: How do you see the role of talent in radio and audio? What do talents most need to know that they don’t know What is the most common thing talents get wrong? What is “Personality branding”? What do you tell a Ryan … [Read more...]

surprise_large
07/07

The Power of Just Because

Spend enough time around any mature, successful industry - radio included - and you'll find an environment that isn't necessarily welcoming new ideas unless those new ideas are attached to a firm business plan. On one hand, how can you blame folks for this? After all, shouldn't everything we do at one stage or another add value to the consumer experience? And shouldn't that value come back to us in the form of dollars? Well, maybe not right away. And maybe not directly. Revenue is usually an outcome of doing many things right, not any one thing right. And stuff that is valued just for … [Read more...]

mediaunpluggedlogo_featured
06/30

Dear Media: We Hoaxed You! Love, Taylor Swift and Apple Music

Was the Taylor Swift / Apple Music dustup nothing more than a premeditated hoax? Maybe! Listen to our argument! And… “I Want My MTV” is out, and “I AM My MTV” is in, but will anybody care? It's episode 22 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about Amazon’s trend-setting plan to pay some self-published authors based on the number of pages read, and the one irrefutable, universal law of podcasting success – or not. Listen as we go inside media to reveal the ugly truth! Click the play button … [Read more...]

beats1
06/29

What Apple’s Beats 1 Means for Your Radio Brand

The shape of Apple's new live-streaming radio station Beats 1 is coming into focus, and it's full of exclusive celebrity content: The New York Times reports that Elton John will have a regular show on Beats 1 titled "Elton John's Rocket Hour," and it will play old and new music. Other musicians with shows on Beats 1 include Pharrell Williams, Drake, Josh Homme, St. Vincent, Jaden Smith, and Disclosure. Pharrell isn't just a presenting a show, though. His new single "Freedom" will be the first track exclusive to Apple Music, only available to listeners of Apple's streaming … [Read more...]

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