Tag: radio industry

mediaunpluggedlogo_featured
06/30

Dear Media: We Hoaxed You! Love, Taylor Swift and Apple Music

Was the Taylor Swift / Apple Music dustup nothing more than a premeditated hoax? Maybe! Listen to our argument! And… “I Want My MTV” is out, and “I AM My MTV” is in, but will anybody care? It's episode 22 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about Amazon’s trend-setting plan to pay some self-published authors based on the number of pages read, and the one irrefutable, universal law of podcasting success – or not. Listen as we go inside media to reveal the ugly truth! Click the play button … [Read more...]

beats1
06/29

What Apple’s Beats 1 Means for Your Radio Brand

The shape of Apple's new live-streaming radio station Beats 1 is coming into focus, and it's full of exclusive celebrity content: The New York Times reports that Elton John will have a regular show on Beats 1 titled "Elton John's Rocket Hour," and it will play old and new music. Other musicians with shows on Beats 1 include Pharrell Williams, Drake, Josh Homme, St. Vincent, Jaden Smith, and Disclosure. Pharrell isn't just a presenting a show, though. His new single "Freedom" will be the first track exclusive to Apple Music, only available to listeners of Apple's streaming … [Read more...]

hivio header
06/25

Lessons for Audio from Big Brands – Tom Asacker at hivio 2015

It may be the most popular presentation from hivio 2015, the audio future festival. It's branding authority and celebrated author Tom Asacker on what folks in the audio space can learn from the big brands and the critical trends shaping the winners and losers in the modern media world. Tom cuts to the chase and spells out not only what's going on out there but what you and I should do to leverage consumer and business trends and emerge on top. Many people told me this was a highlight of their days at hivio, so I can't recommend this video strongly enough. Watch this video, and … [Read more...]

beats1Large
06/13

What Apple Music’s Streaming Radio Station REALLY Means

In part one of the slicing of Apple Music, I looked at the all-you-can-eat streaming service itself. Today, in part two, I go inside the strategy behind Apple Music's streaming radio station, Beats 1. What is Beats 1? It is "Apple's first 24/7 worldwide radio station." Special? Innovative? No (and does Zane really not have his own board op?). That's despite the hyperbolic and breathless reception this initiative is getting by some tech-heads who should know better. Take MacWorld, for example: What’s really neat is that every user around the world will hear the same content at the … [Read more...]

applemusic_large
06/09

Slicing Apple Music – Part 1: Will It Kill Spotify?

As is now widely known, Apple Music is comprised of three key elements: iTunes - but on demand and in the cloud (a la Spotify), a worldwide radio station, and a social network that connects fans to artists and their content in whatever flavor it exists. I'm going to analyze each of these pegs in Apple Music's new stool. One at a time. Today, the on-demand piece. When Apple introduced the iTunes store in 2003, there was no elegant (let alone legal) ecosystem for getting the songs you want online whenever you wanted them. It was truly the Wild West, outlaws and all. Cut to 2015.... A … [Read more...]

hivioday2_large
06/08

Missed hivio 2015? Watch it here for FREE

Did you miss the live stream of hivio 2015, the audio future festival? It has been viewed more than 2,000 times to date! See what you missed! But note: The full live stream is archived for a limited time only. So watch soon! I was overwhelmed by the number of people who remarked that nowhere else could they be at an event where so many diverse people from across the audio space gathered in one place. Thanks to everyone who attended hivio! If you're reading this by email and not seeing the video, click here to watch. Here's the live stream from Day 1, where you can see: Mark … [Read more...]

IMGR_large
05/14

IMGR, a Cool New Tool that Makes your Audio Production Stronger

I'm always on the lookout for cool and effective new tools that can make the radio industry better, more productive, and entertaining and engaging to its listeners. This week I found a great one, IMGR. IMGR is an on-demand station branding solution that offers thousands of content files (and new ones every week) that are fully customized for any station and its voice talent. It also features regular jingle updates without logo restrictions and - best of all - the ability to edit it all directly through the app's multitrack editor. I talked with IMGR founder Mark Goodier for a tour of … [Read more...]

spreadwidely
05/12

How to Make Your Online Audio Go Viral

Video goes viral, but what about audio? I have never even heard the expression “viral audio,” have you? “Going viral” means “being shared.” So why is it so tough to share audio online? In some cases the sharing capability is clunky or nonexistent. But even where conventional sharing functions exist there are two larger problems: Consumption and discovery. Consumption: Online audio is hard to consume. Okay, not hard, but taxing. If one picture is worth a thousand words, then it takes a thousand words to communicate one picture and – more importantly – the time to consume a thousand … [Read more...]

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