Tag: radio industry

exclusives_large
04/16

Exclusives Power the Next Generation of Online Radio Competition

Once it was enough just to stream whatever the music industry pumped out. The marketplace was littered with online radio alternatives large and small. This was fine when there was nothing but blue sky and everyone was land-grabbing to scale distribution as quickly as possible. But now the online radio ranker has winners and losers - stars and dogs. And nothing perpetuates stars like stardom. So how do the challengers disrupt the leaders? Apple has one answer. Apple is not typically thought of as a challenger, but it certainly is one in the online radio space, and as the company … [Read more...]

NMX1024
04/11

See you at NAB and NMX

This week I'm pleased to be a featured speaker at NMX, which is concurrent with the NAB in Las Vegas. If you're in town for either event, I invite you to come to my session, 7 Radio Lessons that can Transform Your Podcast. It's on Tuesday, April 15 at 2pm. And if you'd like to connect to talk business, please reach out to me. I'll be there through Wednesday, midday. … [Read more...]

lovingaudio
04/09

Future of Music Radio: Today’s Hits and Less Variety

Have you noticed? There hasn't been a significant new music radio format introduced in a decade. Sure, we've had Rhythm AC and Classic Hip Hop and perhaps other approaches that make nominal sense in a smattering of markets. But nothing big, nothing widespread, nothing popular across markets. Not since the so-called Adult Hits format. And that, you should remember, was presented as the antidote to the narrowness of terrestrial radio formats when those were the only formats we knew. It was built for the appetite for variety, the disdain for clutter and interruptions, and - critically - … [Read more...]

lovingaudio
03/04

The Audio of Things

Recent research indicated the surprising (to some) result that a relatively small fraction of consumers have a radio by their bedside, meaning it’s functionally impossible to “wake up to radio.” The solution: Get more radios in the bedroom, right? Actually, no, that’s not the solution. All technology is transitional, you see. And that includes that staple that used to be aptly called the “clock radio.” And so it goes, too, for the car dashboard. Other research recently reported by NTSMediaOnline indicated that: AM/FM radio remains the overwhelmingly preferred audio entertainment … [Read more...]

futureofradio
02/24

40 Years 40,000 Sales Calls – a Conversation with Barry Drake

There are few class acts in the radio and TV business classier than Barry Drake. After an amazing career leading a variety of radio and television companies, Barry has set down on paper the best lessons from those years, mixed with enough anecdotes and highlights for several careers. The book is 40 Years 40,000 Sales Calls: Thoughts on Radio and Advertising Based on a Lifetime of Customer Contact. And - notably - all the profits from the book benefit the Broadcasters Foundation of America. Enjoy this wide ranging conversation with Barry about his terrific new book and his … [Read more...]

sexyadvertising_large
02/19

How Great Creative Makes Audio Advertising Sexy

Is it important for creative to make audio advertising sexy? Okay, not necessarily "sexy," per se - but seductive, compelling, irresistible? Yes, I think so. And Yaman Coskun explains why and how. Yaman is CEO of Yamanair, whose products include Cash by Creative. Click the play button below to watch the video: And while we're at it, can someone please ban spots that repeat phone numbers four times? If I wanted to remember a phone number I wouldn't own a smartphone. … [Read more...]

zanelowe_large
02/16

Here’s Why Apple Hired a Famous Radio DJ

Why would Apple hire a well-known radio DJ? This past weekend Apple plucked popular British DJ Zane Lowe from BBC's Radio 1. Lowe is famous for his artist interviews and for what Rolling Stone describes as his "keen ear for emerging new music." It's assumed that Lowe will work on iTunes Radio and its music products, of course. But not simply behind the scenes. He will be more than a "master curator." How do I know? Because there are many folks in the world who have an ear for what's new in music, and most of them don't earn their living as radio DJ's. If what you want is music … [Read more...]

* = required field

Dive Into The Blog