Tag: radio industry

imlistening1024
09/17

How Broadcasters Can Monetize Their Mobile Apps

I have long argued that radio broadcasters demand too little of their mobile apps. Yes, they can stream the over-the-air content. But so can your radio. What else can they do? What about your app is so essential, so engaging, such an important complement to the over-the-air and streaming experience that it demands not only that I download it, but that I also use it on a regular basis? That's why I like the Clip Interactive platform so much (I have featured them before in this blog - here's a look at the newest generation of the Clip Interactive app). And here's the proof in the … [Read more...]

cheetah
09/15

How “Smartcuts” Can Transform Your Media Brand

Quick Summary: How can your media brand leapfrog your competition? Not by shortcuts but by "smartcuts." Here are a few examples that you can put right to work: Lateral thinking, agility, leveraging platforms, 10X thinking, and more.... Shane Snow is the co-founder of Contently, the publishing platform for brands, journalists, and storytellers. Shane is a journalist who's written for "Fast Company," "The New Yorker," "Wired," and "The Washington Post." Shane also is the author of a terrific new book called Smartcuts: How Hackers, Innovators, and Icons Accelerate Success. Watch this … [Read more...]

likeagirl
09/11

Is Bob Hoffman’s Argument “Full of Crap”?

Tongues are wagging about NAB keynoter and self-styled "ad contrarian" Bob Hoffman's profanity-laced critique of online advertising. Wagging for all the wrong reasons. See, Bob conveniently chose convenient facts and then conveniently wrapped those facts with absurd conclusions. On Online Advertising Says Bob: "the advertising industry has become the web's lapdog – irresponsibly exaggerating the effectiveness of online advertising and social media, ignoring the abominable results of display advertising, glossing over the fraud and corruption, and becoming a de facto sales arm for … [Read more...]

markmiddolarge
09/10

How to Make Your Message “Viral” – Growth Hacker Mark Middo at hivio 2014

How do you make your audio brand go "viral"? Mark Middo should know. He's a "growth hacker," an entrepreneur who builds growth into the DNA of his product at low cost and without spending big money on marketing or advertising. Growth hacking is at the heart of how today's hot tech startups get off the ground. No wonder Mark was a hit at hivio 2014. Among the questions he addresses: What is “growth hacking”? How can players in the audio space build in growth to their products and platforms? What is the role of gathering leads for audio brands? Very few radio brands, for … [Read more...]

bezoslarge
09/08

4 Things Radio Can Learn from Jeff Bezos’ Washington Post

Amazon founder Jeff Bezos has been the owner of the Washington Post for a year, and while his experiment at the Post remains a work in progress, the brand is experiencing the highest digital traffic in its history and is even modestly increasing print circulation in a time when most newspaper brands are continuing to suffer steep declines. So what can radio broadcasters learn from the strategies of Jeff Bezos at the Post? 1. Bezos is playing for the long term Bezos is famous for putting long-term growth ahead of short-term financial pressures. Indeed, there would be no Amazon.com … [Read more...]

mediaunpluggedbloglarge
09/06

Media Unplugged Ep 2 – Big Media Sheds Advertising and the NFL Says “Pay to Play”

This is episode 2 of Media Unplugged, the brand-spanking new podcast created by yours truly and that one-of-a-kind branding authority, consultant, speaker, and author, Tom Asacker. Every other week, Media Unplugged will go behind the big media spin to spell out what's really happening and what it really means to media, brands, and consumers. This week: Tom and I take on two topics: First, big media brands are relying less and less on advertising for their bread and butter. We deep-dive into this and spell out what it means for media brands like yours. Second, the NFL will … [Read more...]

robgreenleelarge
09/04

The Booming Business of Podcasting – PodcastOne’s Rob Greenlee

Just how big is podcasting, and how are consumers and advertisers embracing the platform? That was the topic I covered with PodcastOne's Rob Greenlee in this spectacular conversation from hivio, the audio future festival. At about the halfway point, we're joined by "Randall," the hilarious YouTube icon famous for "badass" honey badger videos (Randall had a podcast running on PodcastOne at the time). Rob answers these and other questions: Just how popular are podcasts? There are a zillion podcasts and lots of ways to consume them. Where does PodcastOne fit in? Metrics – Where are … [Read more...]

people-don't-large
09/03

People Don’t Fall In Love With Distribution Channels…

...they fall in love with content. It's not often I make a post that is purely an image, but I thought I'd make a tiny - and meaningful - exception today. Enjoy. … [Read more...]

* = required field

Dive Into The Blog