Tag: radio industry


How Serial Went from Podcast to TV Show

Anyone who knows me or who has been following this blog for a while knows that I am a champion for the primacy of unique and compelling content. You see, media is really about two things: Content and distribution. And distribution channels are inherently dumb conduits that need to be filled with the stuff audiences care about: Great content. That’s true of all dumb conduits, whether they be digital, analog, TV, podcasting, or radio. I have long argued that unique and compelling content that draws an audience is primed to carry that audience to other illustrations of the brand on other … [Read more...]


The New Auto Dashboard Isn’t as Scary as Radio Thinks

Every time there’s some new innovation out there which enhances the choice set available to consumers who want to hear audio entertainment or information, a chill runs up the spine of every broadcaster, because with such a large fraction of listening, radio seems to stand more to lose than to gain from the expansion of choice. Without question, new choices squeeze existing options. Indeed, given the growing number of distractions available to consumers across every platform – audio, video, and more, it’s exceedingly unlikely that the pie of audio listening is actually growing so long as … [Read more...]

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The Amazing Advertising Impact of Podcasts – PodcastOne’s Mike Agovino

Podcasting is helping millions of listeners fall in love with audio all over again. That's from the perspective of someone who has been at the center of radio, digital, and now podcasting. Mike Agovino is Executive Vice Chairman of PodcastOne and former COO of Triton Digital - two firms at the core of the new age of digital audio. In this conversation from hivio, the audio future festival, Mark Ramsey talks with Agovino about the amazing impact of podcasting for advertisers and how, in many ways, the medium is a throwback to an earlier era of radio, dominated by compelling … [Read more...]


Listeners are Blocking Radio Ads

Recently, Seth Godin penned a great piece on ad blocking. Yes, I know - you can't block the ads on your local radio station. That's the beauty of a linear, non-digital programming stream. Hooray! But actually, people block radio ads all the time. Every time a consumer switches stations or switches from radio to a platform that is not radio it's to hear something that is not on right now, because often what's on right now is a commercial. And for digital audio the problem is just as bad, maybe worse. The yogurt shop downstairs from my office plays Pandora all day long with never a … [Read more...]


How to Master Social Media

How can audio brands master social media? What are the best practices in social media for audio brands? How should audio brands be thinking about social media strategy and the importance of influencers? I was thrilled to have Jaclyn Johnson answer these and many other questions at hivio 2015. Jaclyn is one of Forbes' "Top 30 under 30.” Her company, [NO SUBJECT], is one of the go-to marketing, influencer and events agencies in Los Angeles, servicing brands such as Nasty Gal, Levi’s, Sprint, Baxter of California, Urban Decay and more. Jaclyn has a keen understanding of what … [Read more...]


Here’s What Radio Will Learn from This Week’s Republican Debates

So all the leading (and not so leading) Republican presidential contenders will be stretched across two stages at the end of this week in the first official debate of the election season. So what can radio learn from this political extravaganza? Well, consider what you will and won't see. You'll see little of any depth or seriousness. That's because time is so short. You'll see that there is no "winning" or "losing" of the debate on the power of argument or the weight of issues. Instead, the "winning" will come from memorable moments that result in "oohs" and "aahs" and cheers and … [Read more...]


Whatever Happened to Radio Bumper Stickers?

Once a radio industry - and radio station fan - mainstay, it's hard for me to find a radio station bumper sticker on the road nowadays. "People won't put bumper stickers on their cars anymore," some say. That's nonsense. People won't put just any bumper sticker on their cars. Just as people won't put just any vanity slogan on their license plate or just any branded frame around it. People brand themselves and their cars with symbols that give their lives meaning and tell their story to those who watch from afar. This is the story of who I am and what I love. Why would a radio station, … [Read more...]

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Marilu Henner Loves Radio – and Listeners Love Marilu

What's there to love about radio? A lot, according to Marilu Henner. Indeed, my conversation with the always warm and spirited Marilu was one of the highlights of hivio 2015. Marilu is the ultimate Hollywood hyphenate - author, actor, TV star, and humanitarian. Along with starring in over thirty films, six Broadway shows, and two hit classic sitcoms, Taxi and Evening Shade, this five-time Golden Globe Nominee now hosts her own nationally syndicated radio show The Marilu Henner Show. With equal parts news, advice and entertainment, Marilu offers celebrity guests, life-changing tips, and … [Read more...]

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