Tag: radio industry

02/20

It’s Time For Radio To Make Spots Shorter

YouTube has announced that they will no longer support 30-second ads that viewers can't skip, starting 2018. No more. Nada. Zip. Why? A YouTube spokesman said... We’re committed to providing a better ads experience for users online. As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers. This change will not affect shorter ads - the 20-second videos and six-second bumpers will continue as before. But they are, by definition, shorter. Obviously, radio is no stranger to shorter … [Read more...]

02/08

Radio’s Lost Podcasting Opportunity

When you talk to radio broadcasters about their podcasting strategy, they tend to see it from the same perspective: The one that relates to their own content. But there's another way to see podcasting strategy, one that is right in front of your ears. I have a secret podcast project (B2C, not B2B) launching this spring (it's gonna be killer), and that has given me the chance to chat up some of the key figures in the "business of podcasting" space. I encouraged one to reach out to radio stations to pitch the idea that they should run his podcasts on their radio stations. It's all audio, … [Read more...]

01/31

New Radio Competition from the New York Times

Oh but so much more than that. From MediaPost: The New York Times will launch a new daily podcast hosted by Michael Barbaro called “The Daily.” The show, which is billed as “a reimagining of a daily audio report for a digital audience,” will debut on February 1. It will include a text messaging component and will be available on Alexa-enabled devices. Each 15-20 minute weekday show will publish at 6 a.m. and will focus on the news of the day, featuring two to four stories. BMW is the official launch sponsor of The Daily. What? Another news podcast? Nothing special there, even with Alexa … [Read more...]

01/30

Media Unplugged: How To Win The War For Attention

How to win the war for attention. And... I am Keats, and so are you! Plus, rants and raves about TV promos missing the boat, and what happens when the company that makes checks thinks they can convince millennials to use them. It’s episode 57 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to Media Unplugged at iTunes. Or do the same at Stitcher. Or Google … [Read more...]

01/27

Non-Commercial Christian Radio Had Better Worry About This

I am blessed to do a lot of research work with Christian non-commercial broadcasters. As I travel around the country working with these amazing and passionate folks, I have discovered something unsettling – a trend that, I believe, should concern them a great deal. Here’s what I hear: Over time, the magnitude of giving is steady or rising, but the total number of givers is declining. Also – as my own research shows – the age of the giving audience is not just a little older than the age of the listening audience; in many cases it’s a lot older. If you’re a Christian non-com … [Read more...]

12/21

Facebook Live Audio – So What?

Cue the panic in the radio streets. Facebook is moving into the audio space by making available a publishing tool called "Live Audio." "Should you be worried?" asks Radio Ink (which should be in a position to answer that question rather than ask it). First, let's acknowledge the utter inevitability of this announcement. Facebook's job is to extract dollars from potential advertisers who value the platform's virtually infinite and addressable audience and want to reach them in every possible channel. To ignore audio would be leaving money on the table. And that's not Facebook's … [Read more...]

12/08

hivio 2016 – Jesse Thorn on Leveraging Podcasting and Radio

What can the audio space - radio, online radio, and podcasters, learn from Jesse Thorn? Jesse is the host and producer of some very popular radio shows and podcasts, Bullseye and Jordan, Jesse, Go!, and the co-host and producer of Judge John Hodgman and the proprietor of MaximumFun.org. He founded the show that became Bullseye way back in 2000. In 2007, the show began to be distributed by Public Radio International, making Jesse the youngest national host in public radio history. Since 2013 Bullseye has been distributed by NPR and currently airs on more than seventy public radio stations … [Read more...]

12/07

The Biggest Problem with Podcasting is…

Everyone's abuzz about podcasting! Well, kind of. Maybe not everyone. You've probably seen the 2016 stats: According to Edison, 21% of Americans ages 12 and up have listened to a podcast in the past month. That's followed by this spin on trends: "That is up from 17% in 2015. Monthly podcast listenership has increased 75% since 2013." Everyone deserves a high-five, right? Those numbers are huge! But wait a minute. I think folks in the audio space are missing the bigger story: Only 21% of us have listened to even one podcast in the past month. Consider that there are 47 … [Read more...]

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