Tag: public radio

darrylparkslarge
07/18

Why Nothing Changes in Talk Radio

Today, I'm taking a back seat to the inimitable Darryl Parks, a legend in the world of commercial radio spoken word. Darryl has an extraordinarily blunt and insightful perspective on what ails Talk Radio, and you can read it here. A few highlights: I guess I hit close to home with my prior blog post on the Ratings Disaster that is today’s talk radio. The June PPM’s suck for talk radio. Hell. The diary markets coming in are bringing little joy. And many in the talk radio industry just sit back and continue on autopilot with the same hard line conservative narrative hour after hour, ignoring … [Read more...]

npr1024
06/11

How to Measure NPR’s Success in a Digital Age

Is NPR’s performance on the digital front a sign that radio’s digital evolution has stalled? Or, worse, that it’s just a big hairy mistake? So says would-be town crier Richard Harker. Harker’s basic point is right on: Broadcasters should direct some of their innovative attention towards content on traditional radio channels and not only experiment with all things digital. I agree! But saying innovative effort should be spread around is different from saying initiatives on the digital front are a waste. Yet that’s what Harker seems to say with the example of NPR, where he steps into … [Read more...]

walkingdead
04/07

Radio’s REAL Problem on the New Auto Dashboard

Yesterday I wrote that some auto industry analysts believe radio needs to be easy to find and use on the new auto dashboard because ease of discovery and use will trump any discussion of how good or bad the actual content is. In other words, consumers are not likely to seek out great content they care about unless it's first easy to find and use. While it's certainly true that making anything easier to find and use promotes both discovery and use, is that even within radio's power in the new dash (unless we pay for that prime access)? In the auto context, radio is only a distribution … [Read more...]

ravingfans
03/27

Radio’s Missing Marketing Funnel

One of the great things about non-commercial radio is that it’s supported largely by fans – the very “public” embodied in the term “public service.” And this is as true of NPR-type stations as it is for non-commercial Christian stations. And these stations have something else in common besides their business model: They both tend to lack a marketing funnel. What is a marketing funnel? It’s the process whereby consumers move from awareness and sampling of your station at the wide top to fan-ship and, in the case of public and non-commercial stations, financial support at the narrow … [Read more...]

hands exhibiting the cloud computing symbol
10/09

Local Public Radio: What To Do…

...in a world where the networks you pay for content circumvent you by distributing much of that same content online? This is a complicated question, but it's one that branding authority Tom Asacker tackles with me in this highlight from our conversation at the recent Public Radio Program Director's conference in Las Vegas. Is it as simple as "more local news" because newspapers are folding (pun intended) all over America? Oh no it isn't.  Not nearly. Watch (or click on the post title if there's no video image): [iframe … [Read more...]

noise
10/03

Consumers Don’t Care about your Messages

There's a difference between giving people what they desire and messaging them to convince them that what you have is what they desire. That's one point from my friend, branding authority Tom Asacker, in the conversation we had on the stage of the recent Public Radio Program Director's conference in Las Vegas. Watch (or click on the post title if there's no video image): [iframe http://player.vimeo.com/video/50699714?title=0&byline=0&portrait=0 500 281] Prefer audio?  Try this: Download mp3 (You can subscribe to all the MRM video and audio via iTunes and get the … [Read more...]

Will Kickstarter Disrupt Public Radio?
07/20

Will Kickstarter Disrupt Public Radio?

Kickstarter is one of several crowdsourced funding platforms.  Have a pet project?  Post it there and let the crowd fund it for you (or not). Recently the folks at public radio program developer PRX (friends of mine) have been experimenting with crowdsourcing development funds for some of their programs, including the third season of a show about design and architecture, 99% Invisible. The results for this show in particular have been very strong:  Almost $100,000 raised as of this writing - more than double their goal. GigaOm argues that this kind of funding model might upset the … [Read more...]

Archer VO
07/06

Show Me the New Talent

A friend in Public Radio reached out to me the other day. He was looking for talent. Fresh talent. For a major broadcast client who wanted some original voices that speak to a younger demographic than the one Public Radio (and News/Talk) is most famous for. And I got to thinking.... How many times have I been asked for new "spoken word" talent by commercial broadcasters? Zero. This fellow realizes what most of my commercial peers do not:  The new talent is all around us but rarely do we seek it out.  It's on the podcasts and in the spaces between media forms.  It's on … [Read more...]

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