Tag: ppm


Whatever Happened to Radio Bumper Stickers?

Once a radio industry - and radio station fan - mainstay, it's hard for me to find a radio station bumper sticker on the road nowadays. "People won't put bumper stickers on their cars anymore," some say. That's nonsense. People won't put just any bumper sticker on their cars. Just as people won't put just any vanity slogan on their license plate or just any branded frame around it. People brand themselves and their cars with symbols that give their lives meaning and tell their story to those who watch from afar. This is the story of who I am and what I love. Why would a radio station, … [Read more...]


Too Much Fuss about Voltair

You've heard of Voltair, that's the audio technology that presumably allows PPM devices to more effectively pick up that all-important encoded signal that says a radio station is near. Every day it's in the radio biz news headlines, and I don't know why. If it works, then you should buy one, shouldn't you? Everyone should, right? It's not an unfair advantage if it's available to all, is it? Just go buy one and wring every last bit of credit out of those encoded signals. What are we talking about here? Maybe it might work as described, but you don't know for sure. Then go buy one just … [Read more...]


Future of Music Radio: Today’s Hits and Less Variety

Have you noticed? There hasn't been a significant new music radio format introduced in a decade. Sure, we've had Rhythm AC and Classic Hip Hop and perhaps other approaches that make nominal sense in a smattering of markets. But nothing big, nothing widespread, nothing popular across markets. Not since the so-called Adult Hits format. And that, you should remember, was presented as the antidote to the narrowness of terrestrial radio formats when those were the only formats we knew. It was built for the appetite for variety, the disdain for clutter and interruptions, and - critically - … [Read more...]


Nielsen Ratings are a Toxic Force that Imperils Radio’s Future

Recently I was in a gathering of brands. Not agencies, brands. Among my conversations was one with the VP and Director of Global Media & Digital Marketing for a well known company that, among other things, produces one of the most famous brands of whiskey in the world. I asked him: What do you spend your day doing, thinking about, worrying about? He talked to me about the time he and his team spend creating personas representing the user segments of his brand. He talked about how all the tentacles of the brand arose from those personas and what those segments valued. He talked … [Read more...]


What Radio Needs to Know About Millennials

If you were born in the 80's or 90's, you're in your late teens to early 30's today. You are also a digital native and quite unlike older folks, including the older folks running the radio business. That explains why these older folks don't know a lot about you - only what Nielsen tells them - only what radio their PPM devices are exposed to - and not much else. But oh, there's much more to know. And it's terribly important for the future of an industry that must maintain its relevance as generations come and go. That's why I talked with psychologist, professor, and author Jean Twenge … [Read more...]


Why Nothing Changes in Talk Radio

Today, I'm taking a back seat to the inimitable Darryl Parks, a legend in the world of commercial radio spoken word. Darryl has an extraordinarily blunt and insightful perspective on what ails Talk Radio, and you can read it here. A few highlights: I guess I hit close to home with my prior blog post on the Ratings Disaster that is today’s talk radio. The June PPM’s suck for talk radio. Hell. The diary markets coming in are bringing little joy. And many in the talk radio industry just sit back and continue on autopilot with the same hard line conservative narrative hour after hour, ignoring … [Read more...]


Radio Ratings are in a Heap of Trouble

If you can't trust the Nielsen ratings in America's largest radio market, then where can you trust them? A few days ago, Nielsen delayed the release of May ratings for Los Angeles when "inconsistencies" resulted in the need for more "quality control reviews." Since then, the problem has only deepened. From the LA Times: Nielsen has been attempting to verify that individuals who participated in its sample audience panel were truly independent and did not have ties to any radio stations or radio personalities that were being measured. The ratings agency said Wednesday that it needed to … [Read more...]


Radio is Afraid of Change

There's no doubt about it: Consistency matched to consumer expectations is a big reason why listeners keep coming back to the brands they love. But what happens when new choices and the novelty packed into them abound? And not just "radio" choices, but attention-getting distractions which occupy the same block of time that otherwise would have been devoted to "radio"? It was legendary ad-man David Ogilvy who famously said "Encourage innovation. Change is our life blood, stagnation is our death knell." How would Ogilvy react to stations who rest on their laurels not for years but for … [Read more...]

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