Tag: ppm

generation-me
10/24

What Radio Needs to Know About Millennials

If you were born in the 80's or 90's, you're in your late teens to early 30's today. You are also a digital native and quite unlike older folks, including the older folks running the radio business. That explains why these older folks don't know a lot about you - only what Nielsen tells them - only what radio their PPM devices are exposed to - and not much else. But oh, there's much more to know. And it's terribly important for the future of an industry that must maintain its relevance as generations come and go. That's why I talked with psychologist, professor, and author Jean Twenge … [Read more...]

darrylparkslarge
07/18

Why Nothing Changes in Talk Radio

Today, I'm taking a back seat to the inimitable Darryl Parks, a legend in the world of commercial radio spoken word. Darryl has an extraordinarily blunt and insightful perspective on what ails Talk Radio, and you can read it here. A few highlights: I guess I hit close to home with my prior blog post on the Ratings Disaster that is today’s talk radio. The June PPM’s suck for talk radio. Hell. The diary markets coming in are bringing little joy. And many in the talk radio industry just sit back and continue on autopilot with the same hard line conservative narrative hour after hour, ignoring … [Read more...]

nielsenoopsbig
06/16

Radio Ratings are in a Heap of Trouble

If you can't trust the Nielsen ratings in America's largest radio market, then where can you trust them? A few days ago, Nielsen delayed the release of May ratings for Los Angeles when "inconsistencies" resulted in the need for more "quality control reviews." Since then, the problem has only deepened. From the LA Times: Nielsen has been attempting to verify that individuals who participated in its sample audience panel were truly independent and did not have ties to any radio stations or radio personalities that were being measured. The ratings agency said Wednesday that it needed to … [Read more...]

fear
11/02

Radio is Afraid of Change

There's no doubt about it: Consistency matched to consumer expectations is a big reason why listeners keep coming back to the brands they love. But what happens when new choices and the novelty packed into them abound? And not just "radio" choices, but attention-getting distractions which occupy the same block of time that otherwise would have been devoted to "radio"? It was legendary ad-man David Ogilvy who famously said "Encourage innovation. Change is our life blood, stagnation is our death knell." How would Ogilvy react to stations who rest on their laurels not for years but for … [Read more...]

listentothis
09/25

What’s REALLY Happening To Radio Listening? Read This…

In order to rally and fight a problem, we must begin by recognizing its existence. The realities of changing consumer usage have certainly provoked action for my clients in what used to be called "newspapers," I can tell you. But radio has been slower to action not only because the trends have been less dire, but also because so few are willing to stand up and tell the Emperor that he has no clothes. Indeed, some refute the trends altogether. So it is when we hear that radio usage is up and time spent listening is stable. Um, no. Don't take my word for it. Take it from this new … [Read more...]

woman-screaming
07/11

Once Upon a Time in the Land of PPM

Are you sick of this yet? PPM market. After many months of consistent and strong ratings performance, things nosedive. All at once. No explanation. No calls to the station. No sudden change in market or station variables. No mass exodus of fans to another market closer to the beach. No seasonally expected change caused by, say, sports or Christmas. No sudden turn in music trends. No staff changes. Nothing. Yet there it was, suddenly and consistently bad ratings. Until now. Because based on the latest batch of ratings, the station is now number one. No, not just "healthy … [Read more...]

wordofmouth
05/14

Your PPM Strategy is Wrong: Word-of-Mouth Still Matters

It is almost impossible to count the ways in which playing to Arbitron's PPM measurement methodology may provide short term gains for radio ratings, but very much at the expense of the health of radio brands long-term. And here's yet another one. It is accepted wisdom that, since PPM supposedly measures behaviors rather than recall of behaviors, then so-called top-of-mind recall is irrelevant. After all, why remind folks that you're there when they no longer need to remember what they listened to? Here's one reason why. Because top-of-mind leads directly to word-of-mouth, and … [Read more...]

Asian-Population
04/23

Dear Arbitron, What about Asian Americans?

Arbitron makes no distinction between Asian Americans and any other group of non-Hispanic, non-African Americans in their sample. That means Asian Americans fall into the vast category called "other," a category without sub-categories and the sample goals those sub-categories might deserve. In any given market there is no way to know whether Arbitron is properly representing the Asian American population or not. That means odds are overwhelming that they are not. In many markets this may not make a significant difference to the consumers, the broadcasters, or the advertisers who … [Read more...]

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