Tag: podcasts

07/20

What the Amazing Success of Pokemon Go means for YOUR Media Brand

What the amazing success of Pokemon Go means for YOUR media brand. And... Amazon wants you to PAY for Podcasts. It’s episode 46 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about the virtual Cheetos museum and how much food gets trashed just because it's "ugly", and what happens when a celebrity with a popular social media identity forgets to edit a sponsored post. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the … [Read more...]

07/06

Podcasting is Not a “Secret Weapon”

Recently Radio Ink asked whether podcasting was "the secret weapon" to attract younger listeners. That was based on reports from NPR (echoed by NPR's Anya Grundmann at hivio recently) that, thanks in large part to on-demand content and digital distribution, "We’re seeing some very encouraging signs that younger people are coming into NPR that previously haven’t listened." But the conclusion that this is all thanks to podcasting is wrong. In fact, the way to attract younger listeners is to give them the things they want to listen to on the anytime, anywhere platforms they want to … [Read more...]

06/23

Help! They’re Abandoning Your Podcast!

Some interesting new podcast usage stats, as reported in eMarketer: Research from Bridge Ratings looked at the abandoment [sic] rates of podcasts among US listeners. A quarter of US podcast listeners abandoned podcasts that ran 45 to 60 minutes, though a lower 15% of respondents abandoned podcasts longer than 1 hour. Shorter podcasts had significantly lower abandonment rates. For example, just 5% of listeners abandoned podcasts that were less than 5 minutes long. I'd like to take issue with the term "abandonment." This is an awful term that suggests a meaning which isn't deserved. You … [Read more...]

09/22

The Amazing Advertising Impact of Podcasts – PodcastOne’s Mike Agovino

Podcasting is helping millions of listeners fall in love with audio all over again. That's from the perspective of someone who has been at the center of radio, digital, and now podcasting. Mike Agovino is Executive Vice Chairman of PodcastOne and former COO of Triton Digital - two firms at the core of the new age of digital audio. In this conversation from hivio, the audio future festival, Mark Ramsey talks with Agovino about the amazing impact of podcasting for advertisers and how, in many ways, the medium is a throwback to an earlier era of radio, dominated by compelling … [Read more...]

07/01

Spotify after Apple Music – Brian Benedik at hivio 2015

What's in store for Spotify now that we're living in a post-Apple Music world? That's what I discussed with Brian Benedik, Spotify's North American VP for Advertising and Sponsorships at hivio 2015. Some of the questions Brian addresses: In its news releases Spotify seems to refer to “audio shows” rather than “podcasts.” Why? Spotify has added entertainment, news, and video clips to its wealth of music. What have you learned about consumer interest in these additions? How have they added value to the platform? Exclusive content will be a big part of Apple Music. How important are … [Read more...]

04/21

Advertising is Dead; Long Live Advertising

Interruption marketing is bad. Right? People hate 'em - those ads that stop you from enjoying the content you love - blah! But wait, if this type of advertising is so bad - so hated, then how come there's more of it now than ever? There are more spots on TV than ever. In 2009, for example, cable networks averaged 14 minutes and 27 seconds per hour. Last year, the average was 15 minutes and 38 seconds. Meanwhile there are more spots on radio than ever. There are more spots on Pandora and Spotify than ever. There are more spots on podcasts than ever. There are more … [Read more...]

03/20

It’s Time to Blow Up Podcasting

Despite the rise in podcast usage there are still a ton of people who don't know what podcasts are and couldn't care less. Why? This week in our twice-monthly podcast Media Unplugged, Tom Asacker and I discussed (among other things) how it could be that Seinfeld, an almost twenty-year-old TV show that has been re-run umpteen times, could be worth $90 million in streaming rights fees. $90 million?! So what does that have to do with the growing pains of podcasting? A lot, I think. Let me explain. Podcasting was born as media by and for geeks. The content was primarily … [Read more...]

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